Ferrero UK is expanding its Kinder Bueno range with a new multipack format exclusively for the convenience and wholesale channel. The new £1.99 price-marked pack format includes five individually-wrapped bars in cardboard packaging, delivering the taste that has made Kinder Bueno the UK’s number one countline brand[1].
Kinder Bueno continues to perform strongly, now worth £89m and growing +3% in the last 12 weeks[2], with 77% brand recognition across the UK[3]. This launch presents retailers with a valuable opportunity to drive both top-up and take-home sales, while offering a trusted, best-selling brand in a new format that aligns with evolving shopper needs. From those looking to grab a treat on the go, to those planning a treat during the week, with its versatile format and premium positioning, the launch is designed to drive additional sales, encourage impulse purchases, and to bring something new to the fixture, helping retailers cater to both planned and spontaneous buying occasions.
A Ferrero spokesperson comments: “Available in two of Kinder Bueno’s most loved flavours – Classic Milk and White Chocolate, the new format really responds to what shoppers want and their growing need for premium treats without compromising on taste. Designed exclusively for the convenience and wholesale channel, it provides retailers with a good value option to offer shoppers in their local store. With the treats coming individually-wrapped, in a brand people know and trust, we’re giving retailers a real chance to boost sales and basket spend, while also supporting the long-term growth of the confectionery category.”
Launching exclusively into the convenience and wholesale channels from 8 September, the new Kinder Bueno T5 x 9 will be supported by digital and POS activations in depot to drive visibility. With a PMP of £1.99, this format is perfectly positioned to become a favourite in shoppers’ baskets. Available in most Cash & Carry’s from September including Bestway, Dhamecha, Parfetts and Booker.
[1] Nielsen Total Coverage; Chocolate Countlines, Unit Sales, 52wk 2.8.25
[2] Nielsen Singles Countlines, Sales Value, MAT w/e 16/08/25, Sales Value % Chg, 12wks w/e 16/08/25.
[3] Kantar 25 Feb 2025
Comments are closed.