Mars Drinks & Treats is further expanding its popular range of Mars branded ice creams, with the launch of Galaxy Ice Cream bar in the UK.
2025 was a successful year for ice cream, where the category achieved a record increase in sales of 12.7% to £1.6 billion. The Mars branded portfolio of ice creams shared this success, with sales performance growing in line by 11.2% to £51.5m¹.
Galaxy is the latest Mars brand to be developed into an ice cream bar multipack format, following on from the successful introduction of Snickers White Ice Cream bar into the UK market in 2025. Galaxy is the third most popular chocolate brand in the UK ², which would suggest a significant appetite from consumers to enjoy the taste of Galaxy in an ice cream bar format.
Kerry Cavanaugh, General Manager at Mars Drinks & Treats, says: “Our Mars branded multipacks have been our standout category performers, and is where we have focused our product development over last few years. We know that consumers are increasingly buying ice cream for at home consumption as a dessert or treat, as well as on the go. Galaxy is one of our most popular brands, and we see a great opportunity to appeal to ice cream and Galaxy fans alike with the launch of Galaxy Ice Cream bar multipacks in 2026!”
Galaxy Ice Cream bar is a deliciously cool blend smooth vanilla ice cream, coated in delicious Galaxy milk chocolate. Galaxy Ice Cream bar is available now from Asda in multipacks of four, rolling out to Sainsbury’s and Iceland from February. Galaxy Ice Cream bar multipacks are also available in convenience and wholesale channels. RSP £2.50.
¹ IRI TOTAL MARKET ICE CREAM 52 w/e 27 Dec 25
² Scantrack 52 w/e 27 Dec 25
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