A highlight of the retail calendar, Easter sees three in four shoppers buy chocolate during the season[1], with unit sales growing by 2.2% in 2025 compared to 2024[2]. Second only to Christmas, the sales opportunity is considerable, and Mars Wrigley is urging retailers to get cracking to make the most of confectionery sales in the run-up to the Easter weekend.
To help Mars Wrigley has created ‘Hop To It’, a downloadable guide with category insight, display guidance and sales advice to help convenience retailers make the most of the last-minute Easter sales opportunity.
From last-minute Easter eggs to treats for unexpected guests and Easter egg hunt supplies, customers on eleventh hour Easter confectionery missions require convenience above all else, providing a golden opportunity for retailers.
High-intent, time-pressured shoppers are highly receptive to convenient, visible confectionery solutions, and Mars Wrigley’s ‘Hop To It’ guide helps retailers make the most of this opportunity.
Lauren George, External Communications Manager, Mars Wrigley says: “Even in a value-conscious climate, the Easter season is a moment where shoppers are prepared to spend more for products that feel special, look impressive and are a worthy gift for friends and family.”
“It’s clear that retailers optimising their stores for last-minute shoppers in the final trading days before Easter see significant returns. These shoppers are your most profitable customers, and they’ll reward retailers that make their purchase as effortless as possible.”
The ‘Hop To It’ guide shares Mars Wrigley’s display strategy for retailers, showcasing four ways to make shopping as easy as possible for consumers. From dedicating extra space to best sellers and grouping by sentiment, not brand, Mars Wrigley has put shoppers at the forefront of its advice.
To download the full guide, visit: the link here.
[1] Kantar, 16 w/e 20 April 2025
[2] Nielsen Data, 16W to 19 April 2025
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