Hovis® is bringing retailers and shoppers a touch of festive fun this year with the relaunch of its popular ‘Ho Ho Hovis’ limited-edition seasonal packaging. The festive design will feature across the core Hovis Soft White 800g range, including Medium, Thick, and Extra Thick variants, and will be on-shelf from 4 November.
This seasonal activation aims to capture consumer attention during the crucial pre-Christmas trading period, with white bread remaining the largest sector within the pre-packaged bread category. To further support the launch and drive consumer awareness, Hovis will be activating ‘Ho Ho Hovis’ across social media throughout November and December, including opportunities for consumers to win exclusive Hovis seasonal merchandise.
Mark Brown, Chief Marketing Officer at Hovis®, comments: “White bread remains the most popular choice for UK households with the highest household penetration levels of any type of pre-packaged bread[1], and Hovis Soft White is a trusted favourite. This limited-edition packaging is a unique way for us to bring some festive cheer to the bread fixture, making it an unmissable opportunity for retailers to drive incremental sales. The activation builds on the success of previous festive packaging designs and a highly engaged partnership with Netflix in 2024.”
The Hovis Soft White ‘Ho Ho Hovis’ limited-edition seasonal packs will be widely available across leading grocery retailers, independent stores, and wholesale channels, priced at £1.15.
[1] NIQ Homescan, total GB, 52 w/e 04/10/25
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