Hula Hoops Flavarings return with bold new flavours in PMP sharing format

KP Snacks is relaunching its much-loved Hula Hoops Flavarings in two fan-favourite flavours: Flavarings Big ‘n’ Beefy and Flavarings Spicy. The new products come in a 90g £1.75 price-marked sharing bag, designed to meet the growing demand for flavourful snacks that are perfect for sharing.

Crispy, light and with a melt-in-the-mouth texture, Hula Hoops Flavarings retain the brand’s iconic hoop shape, with an unmistakably bold taste twist. Their return comes in response to increasing consumer appetite for snacks that deliver bigger, bolder and more tangy flavour experiences especially during shared occasions at home.

Taste is a critical element of sharing and the number one influence for shoppers buying crisps or snacks^[1].  91% say spending time family time together is very important^[2], and 48% of consumers eat crisps, snacks and nuts when watching a film at home^[3].

Stuart Graham, Head of Convenience & Impulse at KP Snacks, says: “Hula Hoops is an iconic brand and is one of the UK’s best-selling snacks, purchased by millions of UK households every year. Back by popular demand, the relaunch of Hula Hoops Flavarings will support retailers by tapping into the rising consumer demand for sharing products with a tasty and fun alternative to what’s available in the market. With a clearly marked price point and convenient format, the new PMP range makes it easy for retailers to merchandise, signpost and sell”.

Hula Hoops is a strong and growing brand, surpassing the £200m RSV landmark with a value of £220m, growing at 10.6%.^[4]

With a portfolio that extends across consumption occasions, Hula Hoops has something for everyone. The Hula Hoops core range delivers a familiar favourite that shoppers trust and recognise.  The Big Hoops sub-range caters to lunch and Food to Go. Meanwhile, the light and low-calorie non-HFSS Hula Hoops Puft offering is driving growth of the Healthier Snacking segment.

Hula Hoops Flavarings Big ‘n’ Beefy and Spicy (PMP £1.75, 90g) are available exclusively in Booker from July. Both flavours are also exclusively available in a 90g pack at Tesco.