Iconic Indian soft drinks brand Hajoori has unveiled a raft of new flavours to help retailers capitalise on demand for non-alcoholic beverages this summer.
The 100-year old legacy brand now offers a total of six new flavours across the popular Sosyo, Kashmira and Lemee ranges of soft drinks, and has also launched Opener, a completely new carbonated drinks brand to the UK market, in two classic Indian flavours.
Having already established a keen following amongst Indian consumers thanks to its strong ethnicity and distinct flavours, Hajoori recently launched into Morrisons supermarkets and is continuing to expand its reach across independent retailers through a new partnership with speciality food & drink importer and distributor, Empire Bespoke Foods.
“Non-alcoholic drinks are a popular purchase in UK convenience stores,” commented Akash Mittal, brand manager at Empire Bespoke Foods. “Last year, 34% of consumers questioned1 said they typically buy non-alcoholic drinks from these outlets, making them one of the top categories after food items for home and on-the-go consumption. In January 2026, 23.9% of UK consumers reported changing their approach to buying non-alcoholic drinks ’a lot’ due to price increases.
“These drinks bring something new and refreshing to the table and are perfect summer thirst-quenchers. We’re confident they’re going to be very popular with existing fans as well as those consumers seeking an exciting new taste adventure!”
The new lineup comprises:
Sosyo Mixed Fruit flavour (RRP £1 per 250ml can) plus three new Sosyo ready-to-drink carbonated fruit drinks in Lychee, Mango and Lemon flavours. (RRP: £1 per 330ml bottle)
Kashmira Masala Jeera delivering the traditional flavours of roasted cumin and spices. RRP: £1 per 250ml can.
Lemee Lemon & Lime. RRP: £1 per 250 ml can.
Opener (250 ml glass bottles) in Lemon and Ginger. RRP: £1.49 per bottle.
1 Mintel 2025
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