It’s all peachy with Cornish Orchards as sales of premium fruit cider grow and British brand launches New Peach & Apple natural fruit flavour

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  • Peach & Apple is the brand’s third packaged flavoured cider, following the launch of Cherry & Blackberry and Raspberry & Elderflower in 2023
  • Cornish Orchards Peach & Apple presents stockists with an opportunity to premiumise their packaged flavoured cider ranges and drive higher margins
  • At an average selling price of £6.62 a bottle, which is +32% higher than the average for the premium packaged cider segment, Cornish Orchards flavours are a proven sales driver

Cornish Orchards, the award-winning premium cider and soft drinks company based in Duloe, Cornwall is supporting retailers, pubs and bars in premiumising their flavoured cider ranges with a new Peach & Apple flavour, designed to unlock higher profits by tapping into demand for ciders made with 100% fresh pressed apple juice and blended with natural fruit flavour.

Available now, Peach & Apple is a wonderfully balanced light gold, gently sparkling cider made with traditional, bittersweet apples. The natural sweetness of ripe peach provides a juicy and rich body that is perfect for summer sipping. It is available in a 500ml bottle and has an ABV of 3.4%.

Best served in a Cornish Orchards-branded glass filled to the brim with ice, Cornish Orchards Peach & Apple cider pairs beautifully with summer dishes, such as a chargrilled chicken salad or goats cheese salad.

Cornish Orchards packaged cider is helping outlets expand their ranges with a premium offering and at an average selling price of £6.62, which is +32% higher than the average for the wider premium packaged cider segment.[1]

Rob Hobart, marketing director at Asahi UK, said: “We’ve extended our range of Cornish Orchards flavoured packaged ciders with Peach & Apple to help customers tap into the lucrative opportunity in ciders made with 100% fresh pressed apple juice. Premium cider continues to be a hugely popular choice within the segment, accounting for 79% of total packaged cider.[2] Packaged fruit cider is experiencing rapid growth, with sales up by +9.7% in volume for the last quarter.”[3]

The launch marks the third flavour extension in Cornish Orchards’ range, joining Cherry & Blackberry and Raspberry & Elderflower, which launched in 2023. This latest addition means Cornish Orchards now offers a full portfolio of flavoured ciders across all key flavour profiles within the category.

Cornish Orchards is continuing to go from strength to strength, now worth £22.6m.[4] The brand has grown by +9.6% in value in the 26 weeks to 17 May 2

[1] CGA OPMS data latest 26 w/e to 17/05/25

[2] CGA OPMS Latest 12 weeks 25/01/25

[3] CGA OPMS data 26 w/e 17/05/25

[4] CGA MAT data to 17/05/25

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