Jack Daniel’s & Coca-Cola launches sleek new format to fuel next phase of growth

• Jack Daniel’s & Coca-Cola is rolling out a new sleek 330ml can format across its ready-to-drink range
• Available in convenience stores nationwide, and rolling out in grocery from March
• Launch follows the brand’s £105m success in GB since debuting in 2023^[1]

Jack Daniel’s & Coca-Cola – the number one alcohol ready-to-drink (RTD) serve in Great Britain ^[2] – is launching a new 330ml can format across its full range, helping retailers tap into growing demand for more premium and portable alcohol options.

The new-look cans are available in convenience stores nationwide, with all variants – Original Taste, Zero Sugar and Cherry – set to be available in grocery from March, in both plain and price-marked formats.

The launch comes as the alcohol ready-to-drink category continues to go from strength to strength. Now worth over £722 million in GB^[3], the category’s value is growing faster than any other alcohol segment^[4], with value growth forecast at nearly 4.4% by 2028^[5].

A bold new look for an iconic serve 

Since its launch in March 2023, the Jack Daniel’s & Coca-Cola RTD range has generated more than £105 million in value sales in GB^[6].

The new format is designed to enhance the product’s premium appeal, improve shelf standout and make merchandising more efficient – particularly in chilled and impulse spaces.

The format refresh performed well in consumer testing, with 79% of shoppers preferring the new sleek can over the current design and 65% saying they would choose it on shelf^[7].

The sleek cans also bring sustainability benefits, using less packaging and making it easier to transport and store at scale.

Elaine Maher, Associate Director, Alcohol Ready-to-Drink at CCEP GB, said: “We’ve taken the number one ready-to-drink^[8] and made it even better. It’s the same iconic serve, combining the trusted taste of Jack Daniel’s & Coca-Cola, but now with a bold new look that’s made for modern drinking occasions.

“As we build further momentum with activations and promotions later in the year, there’s a real opportunity for retailers to capitalise. We know that ‘cold is sold’, so retailers who give us strong visibility in chillers are best placed to convert shopper interest into sales.”

Retail-ready with marketing power 

The rollout will be supported by vibrant in-store activation and downloadable digital assets via MyCCEP.com, helping retailers bring the launch to life at fixture.

Marketing support will continue throughout 2026 to drive trial and repeat purchase, with activity designed to reward the retailers behind the category’s success and keep the drumbeat going across all channels.

[1] Nielsen Total Coverage RTD Value, L3Y to 27.12.25