pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is extending its consumer favourite Jacob’s Mini Cheddars range with two new limited edition flavours, Mini Cheddars Chipotle & Lime flavour and Mini Cheddars Nacho Cheese flavour.
Mini Cheddars Chipotle & Lime flavour combines the smoky heat of chipotle peppers with the bright acidity of lime, creating a vibrant and zesty taste, while Mini Cheddars Nacho Cheese flavour combines cheese with spices for a rich, savoury taste.
“We’re adding two exciting Mini Cheddars limited edition flavours to our popular baked snack range, just in time for this year’s summer of sport,” explains Kate Stokes, Marketing Manager, pladis UK&I. “We’re combining on-trend culinary flavours, such as the popular smoky spice chipotle with cooling lime, and adding a super-cheesy twist to our baked cheese favourites.
“We are tapping into the increasing interest in Mexican flavours, where there’s a growing appetite for spicy, tangy and savoury profiles, which is pushing ingredients such as chipotle into the mainstream. One of the top trends is pairing spicy elements like jalapeños with creamy cheese to balance the heat, as in nacho cheese.”
Mini Cheddars Chipotle & Lime flavour and Mini Cheddars Nacho Cheese flavour are included in an engaging on-pack campaign running throughout this year’s summer of sport. The on-pack runs on Jacob’s sharing and grab bag formats across Crinklys BIG, Twiglets and Mini Cheddars Cheeselets baked snacks range. The campaign is timed to leverage these exciting sporting events, which are key for the crisps and snacks category as sales rise steeply when friends and family gather to enjoy their favourite sports.
After purchase, shoppers can simply scan the QR code on pack to be in with a chance to win a Sony home stadium set-up worth £5k*. It is an instant win: shoppers find out straight away if they’ve won or not.
Independent retailers also have the chance to win a Sony home stadium set-up worth £1.5k or one of 60,000+ Sony Bluetooth travel speakers, by scanning the QR code on participating PMP cases**. They can also enter via www.winbigwithjacobs.co.uk where full terms and the privacy notice are available.
Both the shopper and retailer on-pack campaigns are running from now until 26 July 2026.
The new Mini Cheddars Chipotle & Lime flavour (150g Sharing RRP £2, 90g PMP £1.25) Mini Cheddars Nacho Cheese flavour (150g Sharing RRP £2) are rolling out across grocery, wholesale and convenience from w/c 6 April.
*Ts&Cs apply
**A qualifying purchase and smartphone, email and internet are required. Entrants must be 18+ and must be UK Wholesale Business Account Holders. Buy any one case of any qualifying Jacob’s products within the promotional period. Upload the receipt and enter business details. A maximum of one entry is permitted per valid purchase invoice.
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