Barr Soft Drinks is getting into the carnival spirit this summer with the introduction of limited edition KA Karnival Twist to the UK’s best-selling Caribbean flavoured drinks range[1].
Sparkling Coconut and Lime flavoured KA Karnival Twist will be available from July in two pack formats, 500ml PMP (£1) and 2 litre plain pack.
“Carnival season is a massive opportunity for soft drinks retailers with over two million people joining the celebrations, and sales of Afro Caribbean drinks more than doubling during carnival weeks, when over 5 million drinks are served[2],” says Jonathan Kemp, Barr Soft Drinks’ Commercial Director.
The launch comes as KA continues to outperform the soft drinks market, growing three times faster than the total carbonates category[3] and building on its position as the UK’s No.1 selling Caribbean flavoured drink1.
“KA is synonymous with a taste of the Caribbean and is a must stock brand during carnival season, when it delivers double the sales of competitors[4]. The added limited edition aspect will really excite new shoppers as well as our loyal consumer base. We’re advising retailers to stock up and ensure availability throughout peak summer months. You really can’t have a KArnival without KA!” adds Kemp.
[1] Circana, Value Sales, Defined Group ‘Caribbean flavoured drinks, 52 w/e 06.08.2023, Total UK
[2] Circana, Value Sales, 4 w/e 06.08.2023, Total UK
[3] Circana, Value Sales, Soft Drinks and Carbs, 52 w/e 06.08.2023,, Total UK
[4] Circana, Value and Unit sales vs Key Competitors, 12 w/e 03.09.23 (Carnival period), Total UK
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