austinHuggies® is targeting style-conscious mums this summer with a new limited edition Huggies Little Walkers® Denim nappy pant – a first for the UK. Supported by a £100K marketing campaign, the limited edition Huggies Little Walkers® denim pants are expected to be popular among mums this summer. PR and below-the-line support includes a celebrity ambassador – ex-England rugby star Austin Healey and his twin toddlers Bibi-Dee and Betsy; a limited edition pop-up shop; media partnership; and front cover exclusive with Prima Baby Magazine.

A dedicated microsite (www.huggiesclub.co.uk/denim) will support the launch, featuring fun, interactive games as well as product and stockist information. ASDA, Tesco, Sainsbury’s, Boots and Wilkinson will all carry the new Denim nappy pant.

Contact Number: 0800 626008

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