KP Snacks brings back bank of McCoy’s promotion with a £125k prize fund for retailers and consumer

KP Snacks today announces the return of its highly successful Bank of McCoy’s promotion, featuring a massive total prize fund of £125K, with cash and stock prizes for both consumers and retailers.  This exciting activation is designed to strengthen consumer engagement and drive retailer sales.

Live from the 26th of January to the 6th of April 2026, and available across McCoy’s PMP and Grab Bag formats, the promotion offers shoppers the opportunity to win from a £100k consumer prize vault, with instant prizes ranging from free crisps to £1,000 in cash. Entry is simple: consumers just scan an on-pack QR code and enter a unique code to discover if they’ve won.

Bank of McCoy’s also offers retailers the opportunity to win their share, with a £25K retailer-specific prize vault. The retailer promotion is running across all McCoy’s PMP cases, with a simple scan-to-win on-case QR code to access cash and stock prizes.

To help retailers boost impulse sales and drive awareness of the Bank of McCoy’s promotion, KP Snacks will also distribute engaging, themed POS kits including dump bins, FSDUs and shelf wobblers. The new eye-catching POS will strengthen the standout of the McCoy’s portfolio and on-pack promotion in-store, creating additional excitement through enhanced visibility.

Stuart Graham, Head of Convenience and Impulse at KP Snacks, says: “Following the success of last year’s Bank of McCoy’s promotion, we’re thrilled to bring it back for 2026. Given the challenging retail conditions, competitions such as this provide significant added value to consumers and retailers, and are pivotal to capturing shopper attention. The Bank of McCoy’s is designed to help drive engagement across the channel and increase impulse purchases.”

Worth £197.6m  and growing at +5.1%^[1], the McCoy’s portfolio is known for delivering full-on flavour. The range was recently expanded with the launch of McCoy’s Salted in a PMP format. Available at £1.35, this new SKU targets the No.1 flavour partition in crisps, expanding McCoy’s PMP offering in this critical flavour and format.