KP Snacks today announces the return of Skips Salt & Vinegar, expanding the brand’s portfolio with a well-loved core flavour. The product will be available in stores from the beginning of March in a 35g Grab Bag and £1.35 Price-Marked Pack (PMP) format after being absent from shelves for a decade.
With Skips known for its popular Prawn Cocktail crisps, the launch of a Salt & Vinegar variant sees the brand tap into the demand for classic flavours in CSN, with Salt & Vinegar representing the fourth biggest partition in the category. The latest addition to the Skips portfolio offers a satisfying, zingy flavour while also delivering on the iconic light and melty texture that consumers expect from the brand.
The return of Skips Salt & Vinegar follows strong consumer demand for the much-loved flavour. By reintroducing this fan favourite to the brand’s portfolio, KP Snacks is leveraging nostalgia as an important and growing purchase driver.
By launching in key impulse-led formats, Skips Salt & Vinegar capitalises on the growth of Food to Go missions, engaging shoppers and driving retailer sales. PMPs continue to grow in relevance and popularity, offering shoppers value for money, with Grab Bags also providing a convenient, on-the-go format.
John McDougall, Senior Brand Manager, Skips, KP Snacks, said: “Skips is a classic and iconic brand in CSN and we are excited to be extending our flavour lineup with the return of a tongue-tingling Salt & Vinegar variant. Bringing back Salt & Vinegar helps us to build on the brand’s strong heritage while driving momentum and attracting new customers. With Salt & Vinegar remaining one of the most in-demand flavours in the category and 70% of Bagged Snacks sales coming from impulse purchases, launching the product in Grab Bag and PMP format will help to bolster retailer sales.”
Worth £48.9m[1], Skips is a consumer favourite brand, available in Multipack, PMP and Grab Bag formats. Skips Salt & Vinegar Grab Bag (35g) has an RRP of £1.15.
[1] Nielsen IQ, Total Coverage, Total Value, MAT 02.11.24
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