KP Snacks is expanding its popular PMP range with the return of a classic and well-loved flavour: Discos Pickled Onion. Available from the 14th of July, the returning product is available in a £1.35 PMP (70g).
After being absent from shelves since 2005, Disco’s Pickled Onion makes a bold return, tapping into consumer appetite for nostalgia with its sharp, zingy flavour.
The launch is designed to excite shoppers and drive impulse sales as it returns to the market. The new flavour joins Discos’ PMP portfolio, which includes popular flavours Cheese & Onion, and Salt & Vinegar. It also capitalises on the strength of PMPs in the CSN category, with 62% of retailers saying PMPs increase sales[1].
Stuart Graham, Head of Convenience and Impulse at KP Snacks, says: “We know that PMP is the fastest growing segment in the C&I channel and we are committed to refreshing and expanding our PMP portfolio with the right products to help retailers drive sales. By relaunching Discos Pickled Onion, we are tapping into the growth of PMP formats, while also meeting shopper demand for nostalgic moments by returning an iconic flavour to shelves.”
Worth £35 million and growing year on year, Discos is KP Snacks’ number two Everyday Value (EDV) brand.
[1] Lumina Intelligence Retailer Attitudes and Behaviours Study June 2024
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