West Midlands’ retailers enjoyed a scorching start to their summer as Lioncroft Wholesale celebrated its fifth birthday in style.
The Midland’s biggest independent food and drink wholesaler marked this major milestone with unmissable deals, discounts and powerful promotions in order to give back to its loyal customers.
As part of its birthday celebrations, the wholesaler had already been offering deep discounts on thousands of bestselling lines, but this was given a further boost for its annual week-long BBQ event, held 7-13 July across both Aston and Smethwick depots.
“Every summer, we hold our week-long BBQ event, but to celebrate our fifth birthday, we wanted to go one better so we made it even bigger and better than ever before,” said Dr Jason Wouhra OBE, CEO, Lioncroft. “The Lioncroft team and I are passionate about securing and protecting the future of independent retail, and I’m absolutely delighted that so many customers came along to our depots to celebrate with us and benefitted from the amazing deals on offer.”
“While Lioncroft may be celebrating five fantastic years of trade, we actually have thousands of customers who have been part of our journey for the past 55 years. We are incredibly proud of our legacy as a strong family business, which has always been rooted in service and the highest standards, and we wanted to recognise and reward our customers’ longstanding loyalty.”
The event, which included live DJ sets, an ice-cream van, supplier activities, barbecue specials and more, saw discounts on more than 4,000 key lines and resulted in record levels of support and attendance from customers and suppliers alike.
“None of this would be possible without our suppliers who have demonstrated unwavering commitment and loyalty during the past five years,” he continued. “By working in partnership with them, we can offer our retailers incredible products, service and deals, which is how we support them to thrive, not just survive, in what is an undoubtedly challenging environment.”
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