Manchester Drinks Co. has launched two new products that will help retailers take advantage of continued growth in the drink and coffee enhancer categories.
The leader in the ready-to-drink sector is urging retailers to stock up on its AROMA Coffee Syrups and SLUSH PUPPiE water enhancers in time for spring and summer due to increased demand for affordable flavour enhancers. Retailers can take advantage of 9.5% growth in the drinks enhancers category*, and 6.4% in the coffee syrups market**.
Both products are now available in cases of 6 and have a RRP of £1.29 per 66ml bottle for the water enhancers, and RRP of £1.50 per 66ml bottle for the coffee syrups.
Available in Strawberry and Blue Raspberry flavours, the SLUSH PUPPiE water enhancers are a new addition to the company’s well-loved SLUSH PUPPiE brand, while the AROMA Coffee Syrup is a new brand, now available in three popular flavours: Vanilla, Hazelnut and Caramel.
Richard Benjamin, co-founder of Manchester Drinks Co., said:
“Water enhancers continue to grow in popularity, driven by an upward trend among consumers for good hydration. A couple of drops of the concentrate can turn a mundane glass of water into a flavoursome and enjoyable drink.
“Our new AROMA Coffee Syrups come in compact bottles that are easy to carry and are a great way to sweeten your coffee on the go.
“With flavour enhancer trends on the up, we’re pleased to be able to offer great taste at an affordable price.”
Manchester Drinks Co was founded in 2005 by Richard Benjamin and Brian Levine. The company produces ready-to-drink products including soft drinks, cocktails, seltzers and small batch gins which are sold throughout the UK.
*Future Market Insights, Oct. 2022
**MarketWatch, Feb. 2023
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