With served and self-served locations already live across colleges & universities, workplaces and NHS sites, this isn’t just a rebrand for Seattle’s Best Coffee. Nestlé Professional has ambitious plans to unlock the brand’s full commercial potential, leveraging its rich coffee heritage and driving growth through strategic investment and a renewed sense of purpose.
Born on Seattle’s Pier 70 in the 1970s, the brand has always done coffee differently: smooth, uncomplicated, and made the Seattle way. Now, in the UK, it is ready to bring that same West Coast energy to Britain’s fast-growing coffee market. And the timing couldn’t be better: the UK now drinks more than 95 million cups of coffee every day[1], with the category projected to be worth £7 billion by 2030[2].Seattle’s Best Coffee is launching its next chapter through an exciting partnership with US-founded sandwich brand Which Wich, set to open its newest store in Cardiff this December. This collaboration brings together two loved American brands to offer a distinctive, quality-led food and beverage experience, pairing handcrafted sandwiches with smooth, great-tasting coffee[3].
Seattle’s Best Coffee offers operators a 100% Arabica, Fairtrade certified coffee range that is uncommonly smooth, refreshingly simple and effortlessly consistent. Available through flexible served and self-serve formats, the brand delivers high-quality coffee for high-volume, on-the-go environments, supported by easy-to-use machines, full POS kits and comprehensive barista training.
Alongside the rebrand comes a new refreshed offer which includes hot and iced coffee menus, plant-based and dairy-free options as standard, and limited-edition seasonal flavours inspired by Nestlé’s world-leading confectionery brands. With drinks carrying a competitive £3 RRP, operators and consumers can experience a premium offering at great value, perfectly aligned with today’s cost-conscious coffee drinkers.
As part of the Nestlé Coffee Plan, Seattle’s Best Coffee supports regenerative agriculture, fair prices for farmers and environmentally responsible practices. Key initiatives include the planting of 30,000 native trees in the Amazon basin, training 12,000 young people in sustainable farming in Honduras, and a target for 50% of coffee to be sourced through regenerative methods by 2030, in line with Nestlé’s Net Zero 2050 commitment.
For operators, Seattle’s Best Coffee combines great coffee with commercial clarity, offering high quality equipment, tailored promotions and loyalty programmes, full barista training and Coffee Master certification, and complete digital and print POS toolkits. Backed by the operational strength of Nestlé Professional, it’s designed to deliver smooth coffee and smooth service every time.
Isabelle Fournier, head of beverages UK&I at Nestlé Professional, said:
“Seattle’s Best Coffee is a brand with deep heritage, and we’re excited to bring it back to the UK at a time when demand for great coffee has never been higher. Our mission is simple: to make it easier for operators to serve consistently great coffee that customers love, wherever they are. The relaunch brings together everything that makes Seattle’s Best stand out: quality, value, simplicity, and vibrant, fun branding – all backed by Nestlé’s operational expertise and strong sustainability commitments.”
To celebrate, Nestlé Professional recently hosted an immersive Seattle’s Best Coffee inspired experience in London, complete with tastings, barista demos and sustainability showcases, giving foodservice professionals a first look at the new brand experience set to roll out nationwide.
To find out more about Seatle’s Best Coffee please visit: https://www.nestleprofessional.co.uk/coffee/commercial-coffee-machines/seattles-best-coffee
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