Higgidy’s delicious everyday food is bursting with so much flavour you can see it and its brand-new packaging launching across the whole range, is designed to whet the appetites of savoury pastry shoppers as they navigate supermarket aisles.
The distinctive new packs feature a large window to help showcase the tasty Higgidy products inside. Retaining the colourful design Higgidy shoppers have come to know and love, the new packs feature vibrant illustrations that bring to life the abundance of wholesome quality ingredients packed into every delicious Higgidy product, elevating the everyday with each mouthful.
Higgidy’s bold new packs, developed by design agency, Bloom, reflect a warm, cheerful and vibrant feel and reinforce the brands’ taste credentials and use of quality ingredients. The new packs feature helpful signposting too, proudly featuring the Red Tractor kite mark on relevant meat products and highlighting the use of free-range eggs and British produce.
Higgidy’s Marketing Director, Sarah Jackson, commented: “We are really excited to share our new pack designs with our retail partners and customers. Our new design really brings to life how packed full of tasty ingredients Higgidy’s range is, clearly signposting the range and making it easy for our customers to shop the savoury pastry aisle.”
Lottie Peterson, creative lead at Bloom, added: “Higgidy came to us looking to bring relevance, modernity and coherence to their portfolio. We crafted a confident new illustration that brings to life Higgidy’s personality and showcases the abundance of their deliciously tasty ingredients. The brand marque now sits proudly in the centre of the design, with the illustration bursting out from behind, perfectly depicting how Higgidy products really do look as good as they taste”.
The new packs are being rolled out this summer, with Higgidy’s quiches being first to land in chiller cabinets up and down the country, followed by Pies and Rolls.
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