Parfetts has extended its own-brand offer with the launch of Go Local Tuna Chunks in Brine, strengthening its range of everyday grocery essentials for convenience retailers and consumers.
Go Local Tuna Chunks in Brine is available in 145g can format, supplied in cases of 12 and price-marked at £1.29. The product is dolphin-friendly and has been introduced to meet the needs of shoppers looking for reliable cupboard staples that fit easily into busy, top-up shopping missions.
Parfetts says the launch reflects the continued momentum of its Go Local Own Brand range, which is growing as retailers seek dependable products that balance quality, accessibility and strong store performance. Tuna remains a core shopping list product within convenience, driven by its versatility across lunches, evening meals and quick meal solutions.
As with the wider Go Local Own Brand range, the product has been carefully sourced and assessed to ensure it meets Parfetts’ quality standards, giving retailers confidence in Go Local Tuna Chunks as part of their everyday grocery fixture.
Mike Kerrigan, Own Brand manager at Parfetts, said: “Every product we add to Go Local, has to earn its place on the shelf. Tuna is an essential for many households, so it was important that our new tuna chunks delivers on quality and consistency, backed up with strong margins.
“Our Own Brand range continues to grow because it helps retailers meet everyday consumer demand, while strengthening their offer in key categories. From core grocery to impulse and licensed, Go Local is about giving stores own brand products they can trust and that customers are happy to repurchase.”
The introduction of Go Local Tuna Chunks in Brine forms part of Parfetts’ wider own brand strategy, which now spans more than 250 lines and continues to expand further in 2026.
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