BBQ remains one of the most powerful flavour drivers on foodservice menus, combining comfort, familiarity and bold taste that diners actively seek out. With demand for smoky, barbecue-led dishes continuing to rise, operators are looking for ways to deliver authentic flavour at speed, without adding complexity, prep time or operational pressure in the kitchen.
Responding to this opportunity, Paulig PRO, the foodservice solutions provider behind the Santa Maria brand, has launched The World of BBQ – a new global range of authentic, smoky barbecue sauces designed specifically for foodservice. The range enables operators to tap into the enduring popularity of BBQ while bringing global inspiration, versatility and ease of use to menus across multiple formats and dayparts.
BBQ has evolved beyond a cooking method to become a flavour language that performs strongly on menus. Research consistently shows strong consumer appetite for BBQ flavours, with diners more likely to choose BBQ-flavoured dishes when they appear on menus1. The World of BBQ gives chefs and operators an accessible way to respond to this demand with confidence, delivering bold, authentic flavour with minimal effort.
A Global Take on BBQ – Built for Professional Kitchens
Drawing inspiration from iconic American BBQ regions, global grilling traditions and emerging flavour trends, Paulig PRO’s new, easy-to-use Santa Maria The World of BBQ range spans some of the world’s most flavour-forward barbecue styles – from Kansas City and Memphis to South Carolina, Alabama, New Mexico, South Africa and Korea.
The range comprises eight high-quality sauces, developed specifically for professional kitchens. All products are vegan-friendly, with the exception of the Alabama White Style BBQ Sauce, which is vegetarian:
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Kansas City Original Style BBQ Sauce – rich tomato tang, brown sugar sweetness and balanced smokiness.
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Memphis Hickory Style BBQ Sauce – sweet, smoky and gently spicy with deep hickory notes.
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New Mexico Chipotle Style BBQ Sauce – smoky and complex with chipotle, coriander seeds and warming spices.
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Kentucky Bourbon Style BBQ Sauce – full-bodied with tangy tomato, brown sugar sweetness and a subtle smoky bourbon finish.
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South Carolina Golden Style BBQ Sauce – bold, tangy and lightly sweet, inspired by the state’s iconic golden sauce.
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Alabama White Style BBQ Sauce (Vegetarian) – creamy, tangy and peppery with a distinctive zesty kick.
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South African Braai Style BBQ Sauce – savoury and tangy with tomato, vinegar and aromatic spices.
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Korean Gochujang Style BBQ Sauce – ‘swicy’ (sweet and spicy) with deep umami richness.
Designed to Drive Menus, Simplify Operations
Developed for use across QSR, casual dining, pubs and bars, on-the-go outlets and contract catering, the range has been carefully crafted to deliver consistent, authentic BBQ flavour with maximum versatility. Each sauce can be used as a glaze, dip, topping or side – helping operators refresh menus, add global variety and create craveable dishes without additional prep or specialist skills.
Barnaby MacAdam, Development Chef at Paulig PRO, said: “Our mission is to empower chefs and operators to unlock a world of flavour and create exceptional dining experiences. As BBQ evolves from tradition to innovation, The World of BBQ empowers operators to create flavour-led bold and shareable dishes that keep diners coming back, transforming simple ingredients into crave-worthy menu moments. From Kansas City BBQ Steak to South African BBQ Halloumi Wraps or Korean Gochujang glazed wings, the range offers a versatile solution that works across multiple menu formats. While ideal for classic BBQ favourites such as ribs, wings and brisket, the sauces can also be used to add depth and flavour to salad bowls, wraps, loaded sides and indulgent dishes such as mac & cheese. Designed for ease of use and consistency in busy kitchens, the sauces allow operators to maximise menu versatility and unlock multiple applications from a single product – whether glazing, brushing, tossing or finishing – delivering authentic barbecue flavour with minimal complexity.”
The new Santa Maria The World of BBQ products are now available via Paulig PRO from national wholesalers. To explore the full range of sauces and to discover how they can enhance your menu offerings, please download Paulig PRO’s new ‘The BBQ Playbook’: pauligpro.com/uk/world-of-bbq.
[1] Paulig PRO The BBQ PlayBook 2026
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