pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is expanding its fast-growing ‘swavoury’ snack brand Flipz with the introduction of a limited-edition cinnamon bun inspired flavour.
Set to appeal to shoppers on the lookout for innovative sharing snacks inspired by the hottest trending flavours, Flipz Cinnamon Bun Flavour is aimed at a delivering a new take on the three-dimensional taste and texture sensation that has already won the brand an army of loyal fans.
This time, the familiar crunchy and salty Flipz pretzels have been enveloped in a sweet cinnamon bun flavoured coating, as pladis looks to excite existing shoppers and recruit even more newcomers to the brand.
“UK consumption of cinnamon products has increased by 59.5% since 2016[1], partly thanks to the growing popularity of bakeries that specialise in cinnamon buns,” explains Adam Woolf, pladis UK&I. “And with 14% CAGR forecasted for cinnamon products between now and 2027[2], now is the perfect time for us to expand the Flipz range with this on trend flavour.”
Currently worth £12.7M[3] and growing by +7.6% in total retail[4], Flipz has been one of the biggest snack brands to launch of the past five years[5]. The brand first hit shelves in the UK in 2018 following sensational success in the US, with its classic Milk Chocolate variant, before adding a stream of attention-grabbing and on-trend flavours, including Cookies & Cream, Peanut Butter and Salted Caramel.
“Popular with snacking customers seeking inspiration, Flipz also performs particularly well in convenience, recording double digit value and volume growth of +30% and +18% respectively[6],” adds Woolf.
Available in sharing pouches, new Flipz Cinnamon Bun Flavour will offer both the brand and retailers a further opportunity to expand on that success.
Limited-edition Flipz Cinnamon Bun Flavour is set to hit Co-op and NISA shelves from 12th June, before rolling out to further convenience retail and wholesale channels. A 90g sharing pouch will be available (RRP: £1.65), alongside an 80g PMP (£1.25).
[1] United Kingdom’s Cinnamon Market Report 2022 – Prices, Size, Forecast, and Companies (indexbox.io)
[2] Europe Cinnamon Market Trends, Growth, Size Analysis 2021 | UK, Germany, Italy, Spain, London (marketdataforecast.com)?
[3] Nielsen Total Cov incl discounters L52W to 04.05.24
[4] Kantar WPO, 52 w/e 06.08.23
[5] Brand Value Sales, MAT last 5 Years
[6] Kantar WPO, 52 w/e 06.08.23
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