The PMP format has seen significant growth in recent years and will stay increasingly relevant as the cost of living remains high and consumers continue to be more price conscious.
Retailers report that 86% of shoppers are looking for value and deals (ACS) and PMPs cater to this trend, offering consumers great value for money and clear pricing which reassures them that they’re getting a good deal.
57% of impulse shoppers buy PMPs (Lumina) with this segment driving £325m in sales within CSN (NielsenIQ).
Stuart Graham, Head of Convenience and Impulse at KP Snacks, comments: “Worth £129m, the KP Snacks PMP portfolio features a range of SKUs ranging from 40p PMPs to £1.25 PMPs. KP Snacks’ extensive PMP range caters to all tastes, occasions and budgets, perfectly positioned to engage shoppers and drive impulse purchases for retailers. Our mission is always to deliver the right products at the right price points to meet consumer needs and bolster sales for our retailer partners.”
£1.25 PMPs are a key format for Independent and Symbol stores to focus on, accounting for 50% of CSNP sales (NielsenIQ). £1.25 PMPs are worth £324m within the CSN category (NIelsenIQ). 18 of the top 20 best-selling SKUs are £1.25 PMPs (NielsenIQ) and, of those, 6 are KP Snacks brands.
KP’s range of large format PMPs is worth £122.6m (NielsenIQ). The KP Snacks portfolio includes four of the top five best-selling large PMP SKUs, Hula Hoops Big Hoops BBQ Beef, McCoy’s Flame Grilled Steak, Nik Naks Nice ‘N’ Spicy and Nik Naks Rib ‘N’ Saucy. KP’s smaller format PMPs are ideal for a quick and affordable snack, including Space Raiders, the UK’s number one best value brand in 40p PMPs, classic heritage favourites such as Discos, Skips and Wheat Crunchies which are available in 50p PMPs and popular family choices including Hula Hoops core range and Pom-Bear in 65p PMPs.
KP Snacks is delivering PMP SKUs to suit all budgets and occasions. KP Snacks’ large PMPs hold a 38% share of the segment (NielsenIQ).
Where large format PMPs are the ideal choice for a bigger eat and hunger-fill missions, smaller format PMPs offer great value and are an excellent option for daytime snacking and ‘tide me over’ occasions. Space Raiders offers the UK’s number one best value brand with tasty Pickled Onion, Spicy, and Beef flavours available in 40p PMPs. The Space Raiders brand is worth £22m (NielsenIQ).
KP’s other heritage brands are also thriving in the PMPs segment, delivering tasty familiar favourites. Discos is available in £1.25 PMP and 50p formats in classic Cheese & Onion and Salt & Vinegar flavours. Worth £35.3m, the Discos brand is growing +4% MAT (NielsenIQ).
The introduction of HFSS legislation in 2022 has led to more of a focus on healthy snacking. popchips PMPs are must-stocks for catering to the growing health trend as a beacon Better for You brand. Available in Barbeque and Sour Cream & Onion flavours, popchips £1.25 PMPs come in at under 100 calories per serving without compromising on great flavour. Worth £40.7m, popchips are a delicious but permissible snack (NielsenIQ).
The market-leading KP Nuts brand is well-positioned to drive sales. With Nuts exempt from HFSS restrictions due to their natural health benefits, KP Nuts £1.25 PMPs are an excellent product to capitalise on, available in classic and tasty flavours: Original Salted Peanuts, Dry Roasted Peanuts, Salt & Vinegar Peanuts, Honey Roast Peanuts and Aromatic Thai Chilli Coated Peanuts.
KP Snacks is expanding its popular PMP range with the return of a classic and well-loved flavour: Discos Pickled Onion, available in a £1.35 PMP (70g).
After being absent from shelves since 2005, Disco’s Pickled Onion makes a bold return, tapping into consumer appetite for nostalgia with its sharp, zingy flavour.
The launch is designed to excite shoppers and drive impulse sales as it returns to the market. The new flavour joins Discos’ PMP portfolio, which includes popular flavours Cheese & Onion, and Salt & Vinegar. It also capitalises on the strength of PMPs in the CSN category, with 62% of retailers saying PMPs increase sales (Lumina).
Graham says: “We know that PMP is the fastest growing segment in the C&I channel and we are committed to refreshing and expanding our PMP portfolio with the right products to help retailers drive sales. By relaunching Discos Pickled Onion, we are tapping into the growth of PMP formats, while also meeting shopper demand for nostalgic moments by returning an iconic flavour to shelves.”
Worth £35 million and growing year on year, Discos is KP Snacks’ number two Everyday Value (EDV) brand.
Cheez-It – the biggest ‘Large Sharing’ NPD of the past four years (Kantar), and on track to become a £20million brand in the UK (IRI), is rolling out its 120g PMP sharing format into symbol and independents, designed to meet growing demand for social and at-home snacking occasions.
Available in two popular flavours: Double Cheese, which has delivered nearly £10million in sales to date (IRI), and Cheese and Chilli – a hot variant that caters to the nation’s growing appetite for spicy snacks, the launch offers retailers the opportunity to bolster their snack offering with a proven hit. The duo is also set to recruit incremental shoppers to the category, building on the existing 2.5million shoppers (Kantar).
Backed by a £200k investment, the launch lands just in time for the peak summer snacking occasion; a golden window for retailers to tap into increased demand. Paired with the growing recognition of the Cheez-It brand and clear value offering, the 120g PMP format delivers the crunch consumers are craving (and sharing!) – whether that’s for a Big Night In occasion or simply upgrading their usual snack routine.
Charlie Foster, Senior Sales Director at Kellanova, said: “We know that larger sharing formats are a real driver of value and volume in the convenience channel – especially during key seasonal periods. With Cheez-It continuing to build momentum in the UK, our latest launch gives retailers something fresh to shout about, backed by strong brand performance and shopper appeal.
“At a time when consumers are watching their spending but still want snacks that feel special, Cheez-It brings something bold and different to the aisle. We’re confident this format will help retailers make the most of those all-important Big Night In and social snacking occasions. Stock up now – it’s big, it’s brilliant and it’s built to fly off shelves!”
Shaun Whelan, Convenience/Wholesale and OOH Controller at Jack Link’s, comments: “Price-marked packs (PMPs) offer clear pricing reassurance for shoppers, particularly in today’s value-conscious climate. They also act as a built-in promotional mechanic, encouraging impulse purchase and boosting trust at fixture. With Peperami, PMPs help drive trial, demonstrate value, and support repeat sales across key occasions like lunchboxes, after-school snacks and food-to-go.”
PMPs are more relevant than ever as consumers look for trusted value. Peperami’s £1 price-marked Chicken Bites also tap into this demand, delivering a protein-rich, portion-controlled snack that’s affordable and satisfying, a perfect fit for the fast-growing chilled snacking segment.
Meat snacks are one of the most dynamic areas in chilled and price-marked formats are helping fuel that growth. The category has doubled in value over five years and has the potential to double again with Peperami, the UK’s number one meat snack brand, at the forefront.
Peperami’s 5-packs are the number one bestselling product in the entire meat snack category. Its salami sticks, available in Original, Hot, Firestick and Chorizo, are also key performers. In chilled, Peperami Lunchbox Minis and £1 PMPs like our relaunched PMP Chicken Bites are top sellers thanks to their convenience, value, and strong brand recognition.
Relaunched £1 price-marked Chicken Bites come in two bold flavours, Tikka and Roasted, each delivering just 95 kcal per 45g pack. They are perfect for calorie-conscious shoppers and great for lunchboxes or afternoon snacks. These innovations are already driving incremental growth.
Peperami continues to lead the meat snacking sector. The brand has grown over 80% in the past five years and is now worth £140 million in retail sales value (Nielsen MAT April 2025). One in five UK households buys Peperami, a clear signal of both popularity and headroom for growth.
“Retailers and wholesalers should focus on visibility, simplicity and relevance. In chillers, brand-blocking Peperami SKUs, placing them within meal deals or siting them on gondola ends can significantly increase impact. Shoppers want protein snacks they know and trust, so stocking the right range, including both core lines and NPD, is key,” adds Whelan.
“We are supporting our latest launches with a multi-million-pound marketing campaign across TV, digital, social and in-store. The campaign, led by Peperami’s iconic mascot ‘The Animal’, brings bold energy to the chilled aisle and keeps the brand front of mind. With high visibility and wide reach, it is designed to drive footfall and reinforce our position as the boldest voice in meat snacking.”
Ed Sykes, Customer Category and Shopper Lead at Nestlé Coffee, comments: “PMPs support retailers with achieving trust and transparency with shoppers, as they can help with overall price perception. Within the Convenience channel, shoppers are still looking for their much-loved brands, so stocking the PMP range from Nescafé can help to drive Hot Beverages category growth.
“To achieve sales growth, it’s important to stock PMPs wherever possible to support transparency and trust with shoppers, but particularly within growth areas of a category.
For example, within the Coffee Category, Mixes sachet coffee has grown +16.2% this year and our Nescafé Original 3in1 PMP pack has a strong weekly average weighted unit rate of sale of 4.58 (Circana), supporting this growth.”
Nestlé’s best-sellers come from its Nescafé Original, Nescafé Gold Blend and Nescafé Azera brands. The company recommends stocking its instant coffee lines in the PMP format, which are designed for the convenience channel to support retailers with shopper price perception.
Sales for iced coffee are in double digit growth (Circana) and research shows that Gen Z in particular are embracing this trend. In fact, searches for iced coffee on the Nescafé website have increased by 380% on the previous year. The recently launched Nescafé Espresso Concentrated range is a brand-new way for consumers to enjoy a ‘coffee shop at home’ iced coffee experience in just three easy steps. The range comes in three flavours: Classic, Vanilla and Caramel. Nescafé has also coupled up with ITV2 and ITVX’s hit-show, Love Island, as its official iced coffee partner.
Nestlé Coffee is growing at +2.2% YoY, with over 611 billion cups of our coffee consumed in the convenience channel each year. Its products cater to a variety of different shopper need states and demand moments. Mixes sachet coffee has grown +16.2% this year and Nescafé Original 3in1 PMP pack has a strong weekly average weighted unit rate of sale of 4.58 (Circana), supporting this growth.
Kate Abbotson, Senior Trade Communications Manager at Coca-Cola Europacific Partners (CCEP), comments: “Value remains a lead motivation for shoppers in convenience (Lumina), followed by the demand for quality and brands (Lumina).
“As such, wholesalers and retailers can meet these shopper needs by stocking market leading brands in a variety of price-marked pack (PMP) formats – including on-the-go and multipacks – to cater to multiple soft drink occasions, offering a point of difference that consumers can’t get in larger stores.”
CCEP’s range of PMP packs currently includes Schweppes 1-litre PET bottles, Monster Juiced Mango Loco, Monster Zero Sugar Lewis Hamilton, Monster Lando Norris Zero Sugar, Monster Juiced Bad Apple, Monster Ultra Strawberry Dreams, Monster Nitro Cosmic Peach, the full Relentless range – available in £1 PMP’s, Costa Coffee Latte and Caramel Latte ready-to-drink (RTD) as well as Jack Daniel’s and Coca-Cola alcohol RTD.
Price-marked packs of the Jack Daniel’s and Coca-Cola alcohol RTD range launched earlier this year and are designed to help convenience retailers offer visible value to shoppers while driving sales. Since its launch, the range has already generated over £65m (Nielsen) in sales and was recently named the winner of the Pre-Mixed Spirit category at the 2025 Product of the Year Awards – the UK’s largest consumer-voted accolade for product innovation.
Although consumer confidence is improving, shoppers remain cautious with their spending (IGD). As a result, PMPs will continue to be popular with customers and essential for wholesalers and retailers.
innocent Drinks, Europe’s leading healthy drinks company, launches price-marked packs (PMPs) for two of its SKUs.
The announcement comes as innocent looks to expand its share in the impulse channel, advancing its mission to bring the delicious goodness of fruit and veg to more places.
The 750ml price-marked packs of orange juice smooth and apple juice have exclusively launched with Co-op Wholesale, in Nisa facia stores with a price mark of £2.49, before being rolled out to traditional convenience and symbol retailers.
The RRP is printed front-of-pack, offering clear price transparency to shoppers.
PMPs also simplify the experience for convenience and symbol retailers, as the established brand connection fosters trust with their shoppers. The new range will be available to both existing and new retail partners. The new £2.49 price offers consumers and targeted retailers a competitive price point compared to other options in the market, where the average price is £3.10 (Nielsen).
Tom Vernon, Senior Commercial Manager at innocent drinks, comments: “At a time when shoppers are looking for great quality at a price they can trust, price-marked packs offer clear value on-shelf and help drive confidence at the point of purchase. By introducing them across two key SKUs, we’re helping our partners respond to consumer needs whilst offering our drinkers a competitive price point. Few chilled-juice brands currently offer price-marked packs, and we’re excited to be bringing the delicious goodness of fruit and veg to even more places.”
A Red Bull spokesperson, comments: “Convenience shoppers expect to see price-marked products in-store, and within sport & energy 3 in 4 shoppers in the channel buy price-marked packs (Nielsen). With 35% of soft drinks bought on impulse in convenience, price-marked packs help to deliver a perception of value, meaning 1 in 3 shoppers are more likely to buy a product that is price-marked (Lumina).
“Particularly in recent years where shoppers consider all spend carefully, constantly comparing prices, a price-marked pack can provide them with confidence that they are not being over-charged, ultimately generating loyalty in the brand and the retailer.”
Brand remains one of the core drivers for shopping the Energy Drink category, however we know that price is also a key consideration, ranking #2 in importance (Nielsen) and sitting front of mind when shopping the fixture.
Price marked packs can help to drive rate of sale with 75% of convenience shoppers more inclined to buy if in a price-marked packs (Lumina). This is even more relevant in times of financial hardship, when shoppers are more careful about what they spend their money on. In this instance, price-marked packs can be a purchase driver, helping to deliver a perception of value to the shopper, therefore retailers can support customers and make their decisions in store easier by supplying price-marked pack options.
More than ever, price-marked packs are a key way of helping shoppers to navigate the Soft Drink aisle in Convenience where the majority of Soft Drinks are bought on Impulse (Lumina) and shoppers are accustomed to seeing price-marked packs in stores. According to Lumina Intelligence, in the last 52 weeks, 35% of baskets contained a soft drink PMP and 41% of these were bought on Impulse (Lumina).
For those concerned with margin, Red Bull is the #1 energy drink selling more units than any other brand in the category (Nielsen), presenting a compelling proposition to help drive price-marked packs sales value. Red Bull holds three of the top five best-selling Energy Drinks, worth a total of £320m (Nielsen) in impulse. Red Bull Energy Drink 250ml, has grown alongside larger cans, Red Bull Energy Drink 355ml and 473ml, which are also driving strong growth.
Alexander Wilson, Category & Commercial Strategy Director at HEINEKEN, comments: “UK Price-marked packs (PMPs) are an invaluable tool for helping to increase beer and cider sales in the independent and convenience channel, providing a point of difference from supermarkets. They give clearer perception of value-for-money which helps to bring trust between wholesalers, retailers and their local community by conveying the message that consumers are getting a fair price for the product.
“PMPs can help retailers drive loyalty among shoppers by helping them plan better on how much they want to spend. PMPs can also act as a PoS-like tool, as bold signage on-pack can draw customers in, generating potential for trade-up to more premium lines.”
In the convenience channel, beer and cider PMPs are worth approximately £376.1m (NielsenIQ), accounting for an impressive 48.7% of the value sales in the total category (NielsenIQ). When looking at this in more detail, PMPs have a 48.4% share in beer and 50.3% in cider (NielsenIQ),
On the whole, this does vary by brand but looking at PMPs of smaller packs of beer and cider in the impulse channel, 51.2% of value sales come from standard packs, versus 48.7% being price-marked.
“The bestselling HEINEKEN UK PMPs are Cruzcampo (4x568ml), Fosters 4 x 568ml, Strongbow Original (4x440ml) and Inch’s Medium Apple (44x440ml),” adds Wilson. “Wholesalers should stock up on small- and mid-sized packs to ensure they are catering to all occasions. All pack formats in beer and cider experience a massive jump in sales during peak seasons, including summer occasions, such as sporting events and festivals, alongside Christmas and New Year, where premium nights in come into the spotlight.”
This summer, the UK’s No.1 craft beer brand (Circana), BrewDog aims to broaden the appeal of craft beer, by delivering value to shoppers and consistency for retailers with its first price-marked pack. Leading with BrewDog’s top-selling skus, Punk IPA and Hazy Jane, promotional 4 x 330ml-can multipacks will be priced at £6.99, rolling out from the end of June and throughout July, exclusive to wholesale and convenience customers.
Price marked packs are growing ahead of beer +28% in value sales, vs just 4% for total beer, and are now worth 27% of total beer in the convenience channel, increasing to 52% of the 4-pack category (Circana). This indicates that stocking price-marked packs of best-selling beer products, presents a huge opportunity for retailers to drive category sales.
Jonny Leece, Head of Impulse at BrewDog, comments: “Craft Beer is still a relatively new category to the impulse channel and selling prices vary significantly as retailers explore its positioning. This has potentially been a barrier to purchase, with shoppers looking for value and stores struggling to compete with supermarkets.
“We’ve recognised the opportunity to help retailers drive ROS with a consistent price across our best-sellers, whilst also delivering value to the end consumer. With 88% of total beer 4-packs sold at under £7 (Circana), we think £6.99 is a compelling price for both stores and shoppers and hope it will encourage more retailers to pick it up in depot and ultimately more people to trying craft beer for the first time.”
Ross Davison, Head of Convenience at Kepak (Foods Division), home of Rustlers, comments: “As cost-conscious consumers continue to place importance on everyday value, Rustlers, the £118m (Nielsen) chilled ready meals brand which has recently undergone a total brand refresh, is enabling wholesalers and convenience retailers to meet shoppers’ needs by offering each of its core range products in price-marked packs.”
The brand refresh has made the market-leading range and its price-marked packs even more relevant to consumers, improving the clarity of messaging on-pack and driving clearer differentiation between Rustlers Burgers, Sandwiches and Subs.
New product names and images have been introduced, along with consistent colouring different types of protein (i.e. meat, chicken etc.). With shoppers increasingly looking for products to air fry, a cooking sticker now features on the front of pack, highlighting the quickest, most convenient hero cooking methods with a range of ‘To Your Taste’ cooking options.
Rustlers understands the role that price-marked packs have to play in convenience retailing, with its price-marked packs available at accessible price points. This not only encourages repeat purchase amongst brand loyalists, it also attracts new shoppers to the brand.
Whilst shoppers understand that products purchased from convenience stores can be more expensive than in other channels, they are willing to trade this for accessibility and ease, and retailers can use price-marked packs to communicate fair and competitive pricing.
As price sensitivity looks set to continue throughout 2025, Rustlers believes its PMP range will continue to provide the price reassurance that consumers are seeking. This will be boosted by promotions highlighting value and quality and on-pack promotions which boost consumer loyalty.
Once the preserve of consumers having to manage a tight budget, the appeal of PMPs has broadened to such an extent that many more shoppers are now likely to buy a price-marked pack and those products backed by sustained marketing support such as Rustlers will have even stronger appeal.
Rustlers’ PMP range already includes the brand’s Core range of bestselling products, including the newly-named The Iconic Quarter Pounder and The Juicy BBQ Rib, The All Day Breakfast Sausage Muffin, The Champion Southern Fried Chicken Sub and the Twin Cheeseburger, with products being added to meet consumer and retailer demand.
David Hebson, Trade Marketing Director at FBC comments: “A key benefit of Price Marked Packs (PMPs) for wholesalers is a clear message of value and transparency. Reduced price negotiations, simplified merchandising support, a built-in promotional hook, and predictable margins ultimately build trust with independent retailers and increase the rate of sale.
“For the retailer and their customer, PMPs offer clearly defined value that appeals to cost-conscious shoppers, which encourages quicker purchasing decisions at retail level, and supports smoother sell-through thanks to clear pricing and shelf-ready formats.”
PMPs are in growth, especially in the sweet biscuit category. In impulse outlets, PMPs account for 48% of the category’s value and have grown 10% in the past year (NIQ). This demonstrates the sustained role PMPs play in delivering value and boosting performance across convenience and wholesale alike.
Sweet biscuits remain one of the strongest-performing PMP categories, with FBC’s Jammie Dodgers and Maryland brands consistently delivering standout performance in this space.
The mini biscuits segment within this category has seen the fastest growth over the past five years. Since the launch of PMPs for Maryland Minis, it has seen 62% YoY growth in Independent Impulse stores (NIQ). Fox’s Chocolatey Rounds PMPs have already delivered a strong performance despite only being added to the portfolio in December 2024, ranking fifth in Special Treats PMP sales across the impulse channel.
FBC brands are seeing robust performance, with consistent double-digit growth across key PMP SKUs. Two of its strongest performing brands include Rocky (growth 69.5%) and Party Rings (growth by 11.1%). The brand also overperforms in the minis segment overall, with our Maryland minis products growing by 9.6% (NIQ).
“In these difficult times, shoppers continue to opt for the best-selling everyday treats, and perceive products in PMP format as great value for money,” explains Jessica Woolfrey, Marketing Manager, pladis UK&I. “Retailers who dot PMPs in among products at a regular price point encourages shoppers to buy on impulse and shop other categories, and helps retailers boost basket spend and value and volume sales. Similarly for wholesalers, PMPs draw retail customers into their depots and encourage them to stock on other products as well.”
“Demand for PMPs remains high,” says Woolfrey, “as shoppers look for the best deals on groceries, particularly much-loved brands like McVitie’s and Jacob’s. Wholesalers need to focus on the biggest sellers and give them more room, as well as stock PMPs from bestselling brands like McVitie’s and Jacob’s, backed by depot activations, to grab retailers’ attention, highlight new launches, and grow sales.”
“The core snacking categories including biscuits, and crisps, nuts and snacks, are some of the biggest opportunities for PMPs,” adds Woolfrey. “Retailers expect to find the bestselling snacking lines and exciting NPD in depots, and PMPs will draw their attention to them, but in biscuits, wholesalers and retailers alike should bear in mind that 80% of sales in convenience come from the top 6% of lines and not be distracted by slow selling PMPs.”
McVitie’s accounts for six of the top 10 bestselling biscuits in convenience and offers PMPs across a range of its bestselling sweet biscuits, including shopper-favourite McVitie’s Chocolate Digestives and McVitie’s Chocolate Hobnobs. As part of a celebration of 100 years of McVitie’s Chocolate Digestives, the brand ran a B2B activation across McVitie’s Chocolate Digestives price marked packs in wholesale, where retailers could win cash every 100 minutes by texting WIN to 66222.
Building on multi-award-winning McVitie’s Gold Billions Wafer’s phenomenal success, this year’s innovation, McVitie’s Gold Billions Chocolate & Hazelnut, has become a must-stock for convenience retailers. The single bar format lends itself to the impulse channel’s on-the-go nature, and part of its launch in convenience included a 79p PMP, reduced from 89p.
Lauren George, External Communications Manager, Mars Wrigley, comments: “PMPs offer consumers guaranteed and consistent pricing that doesn’t fluctuate every time they shop, helping to manage shopping budgets. This breeds invaluable trust – in the product and the retailer – and drives repeat purchases.
“As the cost of living continues to be a pressure point for shoppers, the desire for products deemed to be good value for money is ever-growing. PMP formats respond to this need by clearly displaying the price to shoppers, offering reassurance of a fair cost for high-quality product. This produces a positive price perception that in turn drives sales.”
PMPs explicitly communicate the product’s price to shoppers. At a time when household budgets are being tightly squeezed, PMPs are a tool that can be used by retailers to positively communicate value.
PMPs allow shoppers to feel in control of their spending, quickly highlighting a product’s value to a shopper presented with a multitude of confectionery options. What’s more, consumers are more likely to come back to those brands that offer PMPs for repeat purchase, as they see the clear pricing as transparency and a trustworthy tactic.
“In the confectionery category, in which convenience is key, PMPs offer quick price comparison and are often positioned in easy-to-grab locations or display unit,” adds George. “This pushes impulse purchases (which in turn promotes repeat purchases) and as a result, half of convenience baskets include PMPs. And it’s not just familiar PMPs that are popular. When applied to new products, PMPs foster a positive price perception and a reduced sense of risk, encouraging consumers to reach for them.”
Clare Newton, Trade & Shopper Marketing Manager at Swizzels, comments: “PMPs clearly display the price, building trust and transparency and providing shoppers with the reassurance that they are being charged fairly for a product. As prices continue to rise, PMPs can help people feel that they are still getting a good deal, strengthening customer loyalty and ultimately assisting both wholesalers and retailers to drive sales. PMPs also provide consistency, as prices don’t fluctuate every time a customer visits or shops with a wholesaler, helping to better manage budgets. For the wholesaler, this also means more efficient ordering and pricing.
“PMPs make for a smoother shopping experience as they allow shoppers to quickly compare prices and make decisions on which items to purchase. This can also drive increased basket spend as consumers see a clear price and value for money and are more likely to make an impulse purchase.”
PMPs continue to grow in popularity, particularly in convenience stores, as shoppers place a greater emphasis on value for money amidst the rising cost of living. Retailers are responding by adding more PMPs to their stock to stay competitive and appeal to price-conscious consumers seeking to ensure they are getting a fair deal.
“Confectionery is one of the strongest-performing categories when it comes to PMPs as people view it as an affordable treat, even when budgets are tight,” adds Newton. “We don’t expect this to change anytime soon, so we’re continuing to add to our PMP range at Swizzels and would encourage wholesalers to include a broad range of PMPs within their confectionery offering to ensure retailers can meet consumer demand.”
Swizzels has recently added a new product to its PMP collection – Squashies Tropical. Featuring fun parrot, pineapple and watermelon shapes in the fruity flavours of mango & passionfruit, pineapple and watermelon, this new product brings trending flavours and bold new shapes to the Squashies lineup. Squashies Tropical are available in £1.15 price-marked bags.
Squashies Tropical has been launched alongside Squashies Sour Shooting Stars, which feature the refreshing flavour combinations of pink lemonade, starfruit & peach and cola lime. Both products are HFSS-compliant, tapping into demand for treats that are lower in sugar but don’t compromise on taste or texture.
To celebrate 70 years of the iconic Refreshers, Swizzels has also launched a new Tropical Chew Bar in mango & pineapple flavour. With the beloved fizzy sherbet centre, the bars are available to wholesalers in 20p price-marked boxes of 60.
Premier Foods is strengthening its breakfast offering in the convenience channel with the launch of new price-marked packs (PMPs) across its Ambrosia and FUEL10K ranges. The rollout aims to support independent retailers by providing shoppers with clear and visible value, helping to drive stronger rates of sale across key breakfast products.
The breakfast occasion is now the number one in-home meal moment (Kantar), accounting for 18 billion occasions annually and worth £11 billion (Mintel) in the UK. Research has shown that PMPs help build shopper confidence in price (Lumina), which is especially important in the current landscape. So, when paired with FUEL10K and Ambrosia, two well-known and trusted brands, the new PMPs are perfectly placed to deliver on three key shopper demands; taste, convenience and value.
The new PMP format will be available across leading products in FUEL10K’s popular granola and Ambrosia’s delicious porridge pots line-up, catering to both at-home and on-the-go occasions. This marks the first time that FUEL10K, one of the top-performing granola brands in convenience (Circana), will be available in price-marked formats, giving retailers the opportunity to capitalise on the brand whilst offering shoppers confidence on price (Lumina).
Rob Craven, Customer Controller of Wholesale & Convenience at Premier Foods commented: “We know that convenience shoppers are on the lookout for easy and tasty options when it comes to breakfast. FUEL10K and Ambrosia breakfast products are already worth more than £6m in convenience, and growing at 11% compared to last year (Circana). There is a clear opportunity for retailers to capitalise on this opportunity by offering popular products in formats that give shoppers confidence in price. Our new PMPs across key FUEL10K and Ambrosia breakfast products will help them drive incremental breakfast sales.”
To support the launch, Premier Foods has partnered with retail app *shopt, offering independent retailers a £3 reward when they stock Ambrosia Apple & Blueberry and Golden Syrup Porridge PMPs together, and FUEL10K Chocolate and Super Berry Granola PMPs alongside each other, available for up to 345 redemptions for each product range.
The campaign will further raise awareness and support trial across the impulse channel.
The new PMPs, Ambrosia Porridge Apple and Blueberry & Golden Syrup (PMP £1.19); FUEL10K Granola Chocolate and Super Berry (PMP £2.99) are available for retailers to order via Bestway, Unitas and Sugro wholesale depots, subject to availability.
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