Ahead of a summer of sport, snacking powerhouses Pringles and Cheez-It are teaming up with Bestway, Booker and participating Buying Groups to launch an exciting new cricket competition – giving retail customers the chance to win an unmissable matchday experience.
There are 10 pairs of tickets up for grabs – five pairs of VIP England cricket tickets and five pairs of VIP Vitality Blast T20 tickets for games at Emirates Old Trafford. These tickets guarantee a VIP experience with access to The Century Lounge; the premium hospitality area located within the stadium. The former boasts a meet and greet with a cricket legend, while both offer complimentary food and drink, designated seating or elevated balcony views and a live DJ.
Retailers can enter by purchasing two cases of qualifying PMP formats (one case of Cheez-It 65g PMP and one case of Pringles 70g PMP) from participating wholesalers. Retailers receive one entry for every two-case purchase.
To enter the free prize draw, retailers simply need to scan the QR code on the case or visit the online entry site. The competition is open now and closes on 31st March 2026. Terms and conditions apply*.
As the cricket season approaches, the brands are tapping into the natural synergy between sport and snacking. Both Pringles and Cheez-It single formats are ideal for lunch on the go, a quick snack between meals, or for enjoying on route to a match or while watching on the sofa at home.
Their convenient PMP formats are also proven impulse drivers, offering customers clear value and grab and go appeal at point of purchase – making it a golden opportunity for retailers to stock up and boost basket sales.
Evie Pickering, Assistant Brand Activation Manager at Pringles comments: “This promotion is all about rewarding retailers and helping them score big. By stocking both Cheez-It and Pringles, they can grow their snack sales while also being in with the chance to win a truly memorable VIP cricket experience. Don’t miss out, stock up and bat for success!”
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