Polenghi’s Lazy Lemon has rebranded in the UK as ReaLemon, aligning the market with global branding and introducing a refreshed packaging designed to boost standout on shelf.
The rebrand retains the same trusted recipe – made from the finest lemons and limes blended from carefully selected origins – with 50 years of Polenghi heritage and consistent quality. The refreshed design also brings a premium new look and stronger value proposition for retailers, with bottles that are 100% recyclable, made with up to 30% recycled content, and clear.
The new look product is set to bolster a growing category, with sales of ReaLemon already showing positive sales growth of +12% in Italy in the first half of 2025 compared to the first half of 2024.
With autumn signalling a rise in home cooking and baking – driven by the seasonal shift, and the return of The Great British Bake Off – UK distributor RH Amar is set to drive awareness of ReaLemon across grocery, wholesale and convenience channels, highlighting its versatility in baking and everyday dishes.
Justin Burbage, Commercial Director at RH Amar says: “ReaLemon is the new name for Lazy Lemon, but the product remains exactly the same. With its global reputation, premium quality and value positioning, it gives retailers confidence in stocking a brand that consumers already know and trust. The refreshed packaging will deliver greater impact at fixture and help reignite interest in this often-overlooked category.”
In the current climate, home cooks are looking for value, and ReaLemon offers just that – a premium product without the price tag. With grocery inflation driving trade-down behaviours, the challenge is for grocery brands to deliver premium performance at value pricing.
Filippo Scandellari, CEO at Polenghi – Italy’s largest bottled citrus juice provider – added: “ReaLemon has led the lemon juice category for decades. Aligning the UK brand with this global identity is an important step, and reflects our commitment to delivering quality, consistency and value to both retailers and consumers.”
ReaLemon is available in 200ml, 500ml and 1L recyclable bottles from RH Amar in cases of 15 for the 200ml/6 for the 500ml and 1000ml. RRP from £0.85 – £3.05.
RealLime is also available in 200ml and 1L recyclable bottles from RH Amar in cases of 15 for 200ml and 6 for 1000ml, with RRP from £0.85-£3.55.
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