Customers from every corner of Wales and beyond attended Castell Howell’s series of trade shows held at three different locations: ICC Newport, Parc y Scarlets in Llanelli and Parc Eirias in Colwyn Bay.
The three events welcomed record numbers of customers and suppliers, reaffirming Castell Howell’s position as a leader in the UK foodservice industry. From live demonstrations to tailored menu solutions, the trade shows provide meaningful support for operators as well as showcasing products, and customers engaged with producers to explore emerging trends shaping the sector as well as the latest innovative product ranges.
As one of Wales’ largest companies, the Caterforce member has built its reputation on reliability, scale and trust, while the trade shows highlighted how the company’s strength lies equally in its people and partnerships as in its logistics capability.
“This year’s trade shows have been our most successful to date and the engagement, energy and appetite for innovation was truly exceptional,” said Haydn Pugh, Sales and Marketing Director. “At Castell Howell, we are more than food and these events demonstrate our commitment to providing not just products, but partnership, expertise and practical solutions that empower our customers to thrive in a competitive market.
“We don’t measure the success of our trade shows by immediate sales as our customers and the hospitality sector are navigating real challenges and our focus is firmly on supporting them. Instead, success is about availability, inspiration and trust. Customers know the products they see will be there when the time is right for their business. The message across all three shows was clear: we’re family, not corporate, and that was genuinely felt throughout.”
The scale and ambition of the trade shows reflected the family-run company’s continued growth and influence within the marketplace. With almost 1,000 employees and a fleet of more than 250 delivery vehicles operating from its six depots across Wales and England, Castell Howell continues to strengthen its infrastructure while remaining focused on its core purpose: helping customers succeed.
The events provided a powerful platform for dialogue, inspiration and commercial growth, ensuring customers left equipped with ideas and solutions ready to implement.
“Delivering these shows for Brian and Martin has been my proudest achievement. It’s all about our customers, our suppliers, our people and the passion that runs through our family business,” he continued. “The success of our trade shows is down to the strength of our relationships with customers and suppliers alike. We are proud to stand alongside them, championing quality, supporting business and helping make good food happen every day.”
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