Seasonal favourites return alongside new formats as Reese’s confectionery builds momentum across UK retail
Following a year of strong growth in the confectionery category, the Reese’s brand is unveiling a broadened seasonal range for Christmas 2025, designed to meet the growing consumer appetite for seasonal treats during the festive period.
Combining nostalgic favourites with innovative new products, this year’s festive range caters to multiple needs, from gifting and stocking fillers to impulse treats and at-home sharing. The brand also returns with its eye-catching DJ Santa creative to drive in-store theatre and shopper recognition.
NEW Products for 2025 Include:
- Reese’s Big Cups King Size Selection Box (305g) – A bold collection of four top-performing Big Cups: Big Cup Caramel, Big Cup with Puffs, Big Cup with Pieces and classic Big Cup. All coated in Milk Chocolate. RRP £9.00
- Reese’s XL 10 Cups (154g) -Ten signature peanut butter cups in one striking pack. Designed for sharing or standout gifting during the holiday season. RRP £4.00
- Reese’s Peanut Butter Santa Heads (34g) – A festive novelty format in chocolate flavour, ideal for stockings or till point displays. RRP £0.85
- Reese’s DJ Santa Bag (Milk & White Cups) – A great value gifting option featuring a mix of bite-size milk and white chocolate flavour cups. RRP £1.35
Returning SKUs include:
- Reese’s DJ Santa Advent Calendar (245g) – 24 individually wrapped miniature peanut butter cups in both milk and white chocolate flavour. RRP £6.80
- Reese’s Miniatures Mixed Pouch (255g) – A sharing pack of Reese’s Peanut Butter Cups with both milk and white chocolate flavour coatings.
- Reese’s Peanut Butter Filled Trees (34g / 68g) – The seasonal classic is back in standard and King Size formats, covered in smooth milk chocolate flavour. RRP £0.75 / £1.40
- Reese’s White Creme King Size Peanut Butter Trees (68g) – A rich twist on a holiday staple, featuring peanut butter and white creme. RRP £1.
- Reese’s 4pc Selection Box (157g) – This selection features a mix of Reese’s Peanut Butter favourites, including Milk Peanut Butter Cups, White Peanut Butter Cups and Peanut Butter Filled Tree, in a compact, gift-ready box. Ideal for a small treat or festive filler. RRP £3.70
- Reese’s 5pc Selection Box (284g) – A larger box offering a broader variety, including Mini Peanut Butter Cups, Big Cup Pieces, Milk Peanut Butter Cups, White Peanut Butter Cups Reese’s Peanut Butter Filled Trees—perfect for gifting or premium seasonal snacking. RRP £6.85
Total Hershey’s UK saw +3.9% faster growth than the Total Chocolate category in the 12 weeks leading up to Christmas 2024, reinforcing its continued growth trajectory in the UK market. The expanded 2025 Christmas range is designed to build on this momentum, with greater format variety, a wider price ladder and increased shelf visibility. With shoppers continuing to favour affordable, premium-looking gifts and treat-led stocking fillers, Reese’s new formats are designed to drive basket spend and impulse pick-up in the lead-up to Christmas.
Jackson Hitchon, General Manager for Europe and World Travel Retail at The Hershey Company, said: “This year’s festive line-up takes the Reese’s range to the next level. Our bold packaging, new formats and expanded gifting options make Reese’s brand a standout choice on shelf. We’re excited to support our retail partners with products that deliver both value and excitement, while continuing to grow our footprint in the competitive seasonal confectionery space.”
The 2025 Reese’s Christmas range is available in Tesco, Sainsbury’s, ASDA, Morrisons, and across discounters, convenience and wholesale, including Booker, Nisa, CJ Lang and more.
*Pricing subject to retailers’ discretion
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