Simply Food Solutions have launched Discovery Kitchen, a new hospitality-focused brand that has launched within Bidfood supplying high quality, British-made global dishes that help businesses deliver consistent, enticing menus with ease.
Offering a trusted core range spanning cuisines from India, Mexico, Asia and Italy, alongside a bespoke development service, Discovery Kitchen is launching five trend-led products for 2026, including Korean-inspired Sticky Gochujang Chicken, Tofoo Red Thai Curry and Mediterranean Beef & Fennel Meatballs.
These complement the existing range, which includes dishes such as a Shakshuka base sauce to make a quick, authentic Middle Eastern breakfast or brunch, as well as easy-to-prepare options like an authentic buttery Makhani Chicken Curry, fragrant Thai Green Curry and aromatic Singapore Noodles.
Developed in collaboration with Bidfood’s Culinary Director, Martin Eshelby, the range is informed by insights from Bidfood’s 2026 Food and Drink Trends[1], and reflects the growing demand for world flavours and the trends that are set to inspire menus in the next two years.
Each product has been tried, tested and developed closely with customers, ensuring they meet the practical demands of modern hospitality kitchens. Designed to save time, simplify preparation and maintain consistent quality, Discovery Kitchen dishes help businesses deal with the impact of labour shortages, rising costs and skill gaps without compromising flavour.
All dishes are halal-certified and supplied frozen in either individual, or multi-portion formats, with pouches and trays for speed, efficiency and consistency. Each dish delivers authentic global flavours while supporting kitchens with limited staff or skills, making them a practical choice for businesses looking to balance quality and convenience.
Yaqoob Ishaq, Managing Director at Simply Food Solutions said: “Discovery Kitchen marks an exciting evolution for Simply Food Solutions, reinforcing our commitment to innovation and quality through chef-led solutions designed to help hospitality businesses stay ahead in an ever-evolving foodservice landscape.
“With consumer demand continuing to grow for global cuisines and culturally diverse flavours, we are proud to offer high-quality dishes that not only meet these expectations but also help simplify operations for foodservice providers.”
Martin Eshelby said: “Discovery Kitchen gives the hospitality sector dependable, on-trend food that performs every time. We focus on flavour, quality and simplicity. We don’t just supply dishes; we work hand-in-hand with our customers to perfect them, fine-tuning flavours and creating customised menu options that work seamlessly in any kitchen.”
The Discovery Kitchen range supports all types of hospitality businesses including pubs, restaurants, hotels, travel and leisure, universities, and business and industry.
Combining authentic world flavours, cook-from-frozen convenience and operational reliability, Discovery Kitchen helps businesses deliver consistently high-quality dishes in a challenging trading environment.
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