Sour Patch Kids is launching the latest in its lineup of lip-smacking sour sweets with new limited edition Sour Patch Kids Blue Raspberry flavour. With 43% of consumers wanting sour flavours, and consumers looking for raspberry flavoured candy, the new launch is set to sour then sweeten tongues across the UK and drive incremental sales for retailers.
Sour Patch Kids Blue Raspberry will be available for a limited period of one year, sitting alongside the brand’s UK range which also includes Original, Cola, Watermelon, Fruit Mix and 2024 NPD, Strawberry. Available in PMP and non-PMP** packs from July, the newest addition is vegan, and will be available in 130g bags with an RRP* of £1.50 in line with the wider Sour Patch Kids range.
The new flavour joins the brand’s portfolio at a time when it’s performing incredibly strongly across the market, even outpacing the category with growth of 26.9%[1] year-on-year.
Also launching in July is Sour Patch Kids Original 275g adding a larger pack size -alongside Sour Patch Kids Original 130g- to the range of SKUs available to retailers.
Cieran James, Brand Manager for Sour Patch Kids at Mondelēz International, said: “The growth in this category and consumers’ love of raspberry flavour means there is a real opportunity for an established and thriving brand like Sour Patch Kids to bring exciting, considered innovation to the confectionery fixture. This is our first new flavour addition in the UK since Strawberry – we can’t wait to hear what retailers, and their shoppers think!”
The launch will be supported by in-store activation and organic social media.
RRP*: £1.50
*Recommended retail price, pricing is at the sole discretion of the retailer
**PMP and non-PMP packs available. Pricing is at the sole discretion of the retailer
[1] Nielsen IQ, Total Coverage, Sugar share bags, data w.e 17/05/25
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