This November, Spraga, Ukraine’s no.1 Kombucha brand, will be launching into the UK market. Rolling out with four functional flavours; Original, Ginger & Lemon, Pomegranate and Apple & Pear (RRP: £2 / 330ml can), the drinks can be bought direct from www.spraga.com and Amazon. Initially available through independent cafes and retailers via wholesalers including CLF, Spraga is preparing for wider national distribution in early 2026. The brand recently won gold in the Innovation award at LUNCH!
Made using organic tea, organic cane sugar, and a living SCOBY culture, Spraga is naturally fermented, rich in probiotics, and low in sugar, offering a healthy and tasty alternative to traditional soft drinks. Packed with natural nutritional benefits the drinks are completely free from sweeteners and concentrate. Perfect for supporting your gut health and immune system and, not only is each made with natural and organic ingredients, with no preservatives or colourings, but they are naturally fermented and unpasterised.
Alongside the UK market, the range will also be rolling out in Spain, Germany, Portugal and Czech Republic, marking a step change in the brand’s journey as it continues to gain traction internationally. Setting Spraga aside from the Kombucha competition, the brand positions itself as a new generation of functional beverages, created in the belief that everything should be as real as possible.
Nykyta Izmaylov Founder of Spraga says: “Since we started our Spraga journey we have been on a mission to prove that healthy drinks don’t have to be boring. That’s why we’ve created a range that’s focussed as much on flavour as it is on functionality. We know that the gut-health trend is set to stay and 67% of UK consumers are actively trying to reduce their sugar intake** too. We’re really excited to be bringing a new product range to the UK where we see strong opportunity to recruit new customers into the Kombucha category”.
As it looks to 2026, the brand is hoping to partner with additional retailers and offers a distinctive opportunity to drive both value and volume within the fast growing functional soft drinks market. Kombucha is one of the fastest growing functional drinks in the UK*, with supermarket sales up 39% YOY. Internationally the category is seeing sustained growth, with the US kombucha market over six times the size of the UK and forecast to grow 16% YOY to 2030.
Slightly sparkling and with balanced acidity, Spraga has crafted a flavour first Kombucha, packed with nutritional benefits. Find out more at www.spraga.com, £1.99, 330ml can / case of 12 £19.99.
*Tesco plc, May 2024
**Mintel
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