Stay agile

Guy Swindell, Joint Managing Director of Parfetts, says wholesalers should build closer ties with suppliers.

What will be the key categories to watch out for?

We expect strong growth in food-to-go, premium snacking, and alcohol alternatives. Health-conscious products and locally sourced lines are also gaining momentum. Shoppers want value and quality, and categories that combine both will stand out.

How can wholesalers best prepare for 2026?

The sector should stay agile, invest in digital ordering systems, and build closer ties with suppliers. Understanding local customer needs while ensuring strong availability will be vital. Wholesalers that listen, adapt quickly, and maintain service consistency will be well positioned to support the growth of their retailers.

Do you think online shopping will increase over the next year?

Yes, but it will evolve. Retailers want efficiency and speed, so user-friendly platforms and seamless service matter as much as price. Online will grow, but it must complement the personal relationships that have always been at the heart of wholesale. This is central to our relationship with retailers at Parfetts.

Do consumers still love local shopping?

Absolutely. Local stores remain central to communities. Customers value convenience, trust, and the human connection that independents offer. This loyalty creates opportunities for wholesalers to continue backing retailers with the right support and ranges to keep that relationship thriving.

Will wholesalers become more reliant on AI and robotics?

Yes, but cautiously. AI can help with forecasting, stock control, and reducing waste, while robotics may improve efficiency in depots. The key will be adopting technology in ways that enhance rather than replace the personal service valued by retailers.

Will wholesalers adopt more sustainable practices such as eco-friendly packaging, reducing transport emissions, and implementing recycling programmes?

Sustainability is no longer optional. Customers expect visible action, from greener packaging to efficient delivery fleets. Many wholesalers, including Parfetts, are investing in ways to reduce environmental impact. Progress here will define trust and reputation in the years ahead.

Will consumers stay in more and will there consequently be more products aimed at in-home consumption?

We’ve seen a lasting shift since the pandemic, with customers mixing nights out with more at-home occasions. Wholesalers will continue to see demand for premium ready meals, craft drinks, and sharing snacks, reflecting how home has become a hub for leisure.

Will healthy eating and wellness be even bigger trends in 2026?

Yes, it’s accelerating. Shoppers are actively seeking better-for-you choices, from low-sugar drinks to plant-based meals. Wholesalers who expand ranges in line with these needs will stay relevant and support retailers in meeting customer expectations around health and wellbeing.