Sugro UK, the member-owned buying and marketing group comprising of over 80 independent wholesalers, once again, hosted its annual overseas Business Convention. This year, the convention was held in Zimbabwe and Botswana.
This highly successful event marked another milestone for the Group, delivering substantial incremental growth with circa 12 million cases purchased during a three-month incentive period, benefiting both Members and Supply Partners alike.
The convention brought together over 80 Members and Suppliers for a mix of formal and informal one-to-one business sessions, fostering strong networking opportunities and bolstering the marketplace. Feedback from attendees highlighted the exceptional value of face-to-face interaction, emphasising how these events continue to strengthen the Sugro ‘Family’ dynamic.
Beyond business discussions, Sugro UK extended its impact through a meaningful charitable initiative tied to the location of this year’s convention. As part of its commitment to giving back to the communities hosting their events, Sugro UK, alongside Supply Partners—Red Bull UK Ltd, Coca Cola Europacific Partners, Suntory Beverage & Food GB & I and AG Barr plc — made a significant donation to support the CSR Project Zimbabwe.
This year, with help of our Supply Partners, in Zimbabwe, we made a substantial donation to the charity called Children in the Wilderness, which directly supports children in Botswana and Zimbabwe. The donated money will be used to fund a classroom and teacher for the local area. In addition to the donation, we had the pleasure of meeting some local children at the Dusty Road Venue where each child was given a backpack of essential supplies such as toiletries.
Emma Senior, Managing Director at Sugro UK, commented: “Our 2025 Convention has been one of our most successful yet. With a mix of members and suppliers coming together to further foster relationships, whilst driving fantastic incremental volume to the group, this truly is our event of the year. The CSR contribution at Dusty Road with the local children was truly memorable. I would like to personally thank those suppliers who supported us in the charitable contribution”.
Yulia Petitt, Head of Commercial & Marketing added: “Sugro has had 19 consecutive years of growth and continues with its strong performance in 2025 with the year-to-date growth of +6% compared with the same period in 2024. With some excellent business opportunities being discussed between Members and Suppliers during the convention trip, there is no doubt that the Group will continue with its strong performance this year.
Looking ahead, Sugro UK is committed to hosting more successful events both locally and internationally. With its continued focus on business excellence and charitable initiatives, Sugro will keep supporting its Members and Supply Partners while driving growth, innovation, and community impact in the wholesale sector.
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