Sugro UK, a leading buying and marketing group for independent wholesalers, introduced its One-Stop Information Hub. This new digital Hub hosts industry-leading individual supplier brand store pages in a single location, providing both members and retailers with instant access to essential assets, saving significant time and effort.
This launch marks a significant digital expansion for Sugro UK, transforming the well-established Drive Your Sales Portal into a comprehensive “digital shopfront” hub. By centralising brand-specific assets and category insights, Sugro is directly addressing the “final mile” of retail execution for independent wholesalers and their customers.
These dedicated pages serve as a digital shopfront for Sugro’s supply partners, integrated directly into the portal. They are designed to centralise brand-specific assets, “must-stock” lists, product-specific data, sustainability details, displays, and point-of-sale (POS) materials. This consolidation makes it easier than ever for members and retailers to access key information about the brands, core ranges and new products; execute high-impact retail and digital campaigns; and order POS and Display Equipment without the need to visit multiple external websites.
Emma Senior, Managing Director of Sugro UK, said: “The launch of the One-Stop Information Hub represents a pivotal shift in how we support our network. By consolidating the vast expertise of our supply partners into a single, accessible ‘digital shopfront’, we are empowering our members and retailers to operate with greater speed and efficiency. This initiative is about more than just convenience; it’s about providing the high-quality data and tools necessary to stay competitive in an evolving marketplace.”
Yulia Petitt, Head of Commercial and Marketing at Sugro UK, added:
“We are incredibly proud to host these dedicated brand store pages for our industry-leading supply partners. The real power of this initiative lies in its efficiency—saving our members and retailers immense time and effort by consolidating digital assets, sustainability data, and POS materials into a single environment. It’s about bridging that ‘final mile’ of retail execution with speed, precision, and high-impact digital agility.”
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