Sugro UK, the member-owned buying and marketing group comprising of over 80 independent wholesalers, is delighted to announce their new partnership with NIQ Brandbank. Thanks to a newly agreed central contract, Sugro UK members will access to NIQ Brandbank and will benefit from high quality, up-to-date product images and product attributes for their printed and digital materials as part of their membership package.
Emma Senior, Sugro Managing Director commented: “This is a real asset to our overall offering to Sugro members. In such a fast-paced industry, it is crucial that we can provide our members with the tools they need to maximise sales. Quick and easy access to the correct product images is crucial and I am delighted we have been able to partner with NIQ Brandbank to provide this.
Yulia Petitt, Head of Commercial and Marketing added: “The sourcing of images and associated product information is a constant challenge for the group members, and I am delighted that we have been able to negotiate a centrally agreed offer for the members with NIQ Brandbank. Several Sugro members already use NIQ Brandbank, however, some do not, and, as a result, do not have most recent product images across their digital channels. By agreeing this contract centrally, we will be able to support our members with saving both time and money that would otherwise be spent sourcing information elsewhere.
Sean Roberts, Western Europe Retail Director at NIQ Brandbank, commented:
“Wholesale plays a critical role in the retail ecosystem, serving as the backbone for independent businesses that keep local communities thriving. At NIQ Brandbank, our focus is on enabling wholesalers to compete effectively in an increasingly digital marketplace. By providing accurate, rich, and standardised product content, we help wholesalers streamline operations, improve online visibility, and deliver a better experience for their customers.”
“Our partnership with Sugro UK reflects our commitment to supporting the wholesale sector with tools that drive efficiency and growth. Together, we are helping independent wholesalers embrace digital transformation and succeed in a rapidly changing market.’
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