New CORE brand strengthens group capability across retail and foodservice
The Wholesale Group has launched CORE Juices, the first range under its new CORE own-label brand, as part of its ongoing strategy to enhance own-brand capability and support member competitiveness across retail and foodservice channels.
Developed to deliver consistent quality, operational simplicity and commercial relevance, CORE Juices launches with three essential SKUs – Orange, Apple and Cranberry – selected to meet the core, everyday requirements of both retail and catering customers served by The Wholesale Group’s independent wholesale members.
The range is packed in 1-litre slimline Tetra cartons, offering an ambient 8–9 month shelf life, supporting efficient warehousing, reduced complexity in stock management and improved availability for members. The format and specification have been designed to perform across multiple routes to market, reinforcing The Wholesale Group’s dual-sector strength.
CORE Orange and CORE Apple are produced using 100% juice from concentrate with no additives, delivering familiar, dependable flavour profiles aligned with everyday demand. CORE Cranberry has been developed with versatility in mind, supporting both retail sales and foodservice mixing applications.
Richard Ellison, Own Brand Manager at The Wholesale Group, said: “CORE Juices represents the next step in how we are evolving our own-label strategy. As a leading buying group, our focus is on developing ranges that give members confidence – products that are easy to stock, easy to sell and relevant across both retail and foodservice. CORE has been built around those principles.”
The introduction of CORE Juices signals the start of a broader CORE own-brand rollout, reinforcing The Wholesale Group’s commitment to investing in practical, commercially focused ranges that strengthen member propositions and support sustainable growth.
The range is available exclusively to members across The Wholesale Group network.
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