The Wholesale Group is transforming how its 255 independent wholesale members and supplier partners compete in an increasingly complex marketplace as it combines its decades of wholesale expertise with the latest AI technology.
Working with partner ShopAI, The Wholesale Group has created Jake AI. Serving as an intelligent bridge between suppliers and wholesalers, Jake AI enables brands to conduct analysis across the entire network, identify untapped opportunities and generate sales proposals, marketing plans and joint business plans on demand, all in the blink of an eye. Jake’s AI capabilities are hyper-focused on specific trading data to deliver unprecedented wholesale industry precision.
“The wholesale industry has always been built on relationships, data, and quick decision-making, and with Jake AI, we’re taking this a step forward,” said Tom Gittins, Joint Managing Director, The Wholesale Group.
“Jake represents a fundamental shift in how our wholesale members can access and utilise their data. Unlike traditional business intelligence tools that require technical expertise, due to its advanced modern language models, Jake can be used conversationally to make it easier than ever before.
“Members and suppliers can ask Jake questions such as ‘What’s driving the margin decline in frozen foods this quarter?’ and receive immediate insights that would previously have taken hours of analysis.”
Jake’s reasoning capabilities extend beyond simple data retrieval. Jake analyses market trends, identifies promotional opportunities, and correlates sales patterns across the entire network of 255+ members. This collective intelligence creates competitive advantages that individual wholesalers could never achieve alone.
“This technological advancement positions The Wholesale Group far ahead of traditional wholesale models,” said Ilann Hepworth, ShopAI.
“The future of wholesaling isn’t about replacing human expertise with artificial intelligence, it’s about creating intelligent partnerships that amplify human capability. What sets Jake apart from other AI tools is its conversational interface which removes technical barriers, enabling any team member to access sophisticated business intelligence through natural conversation.”
“Through Jake AI, The Wholesale Group is writing the playbook for this future ensuring their members and suppliers remain competitive while setting new standards for the entire wholesale industry.”
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