Tropicana, the UK’s most loved juice brand (1), is extending its portfolio with the launch of Tropicana Hydrate+, a new range that brings Tropicana’s great taste and nutritional benefits to hydration.
As consumer demand for products that support wellbeing and hydration continues to grow, Tropicana Hydrate+ combines the brand’s industry leading fruit blending expertise with functional benefits. The new chilled range blends refreshing tropical fruit flavours with coconut water, magnesium and vitamins E, C, B1, B2 and B6 to help maintain electrolyte balance – delivering hydration without compromising on taste.
Research shows that more than a quarter of drinks are chosen for hydration (2), while taste remains the primary driver of choice (3). Tropicana Hydrate+ meets both needs, offering a refreshing and great-tasting way to hydrate in a juice format consumers already know and trust.
Liz Ashdown, Marketing Director, Tropicana Brands Group, said: “Hydration is becoming increasingly important to consumers. We know that sales of functional drinks have grown 31% since 2022 (4), while hydration-related online searches have multiplied by 1,000% since 2021 (5). Our research consistently shows that great taste still comes first for consumers and, with 79 years of fruit-blending expertise, Tropicana is perfectly placed to deliver both.
“Tropicana Hydrate+ builds on what people already love about Tropicana, combining delicious fruit with functional hydration to create a natural pick-me-up for consumers looking to quench their thirst.”
The Tropicana Hydrate+ range is available now in two chilled variants: Pineapple with Coconut Water and Mango with Coconut Water in 850ml take-home packs (RRP £3.50). A 300ml single-serve variant will be available later this year.
Sources:
1 BrandVue, December 2025
2 Worldpanel by Numerator, 52 w/e 13 July 2025
3 Worldpanel By Numerator, 2025
4 Circana MAT June 2025 vs MAT June 2022
5 Google Trends 07/09/25
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