Unitas, the UK’s largest buying group, is supporting its wholesale members and their thousands of retail customers with the latest in its range of Focus On guides.
Focus On Back To School provides independent retailers with an invaluable at-a-glance guide to the bestselling products for this key selling occasion. Available from its Plan for Profit website and app, the guide includes the latest industry insight and data across key categories for this time of year, such as breakfast cereals, confectionery and crisps, snacks and nuts.
“The Back to School occasion is a huge opportunity for independent retailers to increase sales and attract new customers,” said Mark Langohr, Category Controller, Unitas.
“Focus On Back To School contains essential category insight and information to help retailers boost their sales and increase profitability, while ensuring their customers can rely on them to stock the products they most want and need at this busy time of year. A great example of this is breakfast cereal. We know that cereal sales peak in the lead up to the new school term starting, so stocking the right range is crucial for retailers’ success.”
In addition to the latest data, the Focus On guides are also packed with advice and tips around promotions, in-store displays, merchandising and more, with key actions suggested for retailers. Every guide also includes Plan for Profit’s bestselling SKUs.
“We know retailers are incredibly time pressured and there is a lot of noise in depot and online around NPD and bestsellers, so we created our Focus On guides to provide an easy, accessible way to communicate the key messages, must-stock products and highlight the range of opportunities that retailers can embrace to drive sales, footfall and profitability,” he said.
Focus on Back to School is the most recent guide to launch on Plan for Profit in 2025, following the success of Focus On Wine, Focus On Reduced Risk, Focus On Alcoholic Ready To Drink and Focus On Breakfast in the past few months, with more planned for the rest of the year.
Independent retailers can check out the range of guides here: https://www.planforprofit.co.uk/focus-on.php
Comments are closed.