Booker-owned Venus Wine and Spirits Merchants boosts regional presence with 13,500 sq ft site
The on-trade drinks specialist is opening its fifth distribution centre this week, in Kingswinford, West Midlands, as part of Booker Group’s strategy to bolster its beverage portfolio and grow its presence within wholesale and hospitality across UK regions.
Opening on Monday 14th July, the new 13,500 square foot depot will enable Venus to source, stock and deliver premium wines, spirits, beers and beverages to hospitality customers across the region. With a focus on exceptional customer service, the company has employed nine new colleagues and three new account managers to cover the West Midlands region.
The Kingswinford depot is positioned within the existing Booker site on The Pensnett Estate, Kingswinford, and is the latest addition to Venus’ distribution network and commercial footprint, following the opening of a Greater Manchester depot in Eccles earlier this year.
Neil Jewsbury, MD at Venus Wine and Spirits Merchants, says: “It’s a real pleasure to see this opening come to fruition as the new depot allows us to scale up our offering and expand our footprint across the West Midlands region. It’s a strong addition to our network and we know there’s huge potential in the region thanks to its lively hospitality scene.
“The summer season is always a key period for pubs, restaurants, bars and hotels and we’re here to help operators in the region offer the very best choice, price and service. We carefully source and select all products in our portfolio to ensure they meet the taste, quality and price expectations of our customers, and bring excitement to consumer drinking occasions.
“As a business, we are cementing our position in the drinks marketplace as a leading supplier of expertly selected, premium beverages.”
Andrew Yaxley, CEO at Booker Group, adds: “Since we acquired Venus in June 2024, we’ve set out ambitious growth targets and one year on, we’re already showing signs of success within the drinks space. Our new Kingswinford team is working hard to support on-trade customers on the ground to ensure they have access to a breadth of drinks to suit their demographics nand customers’ preferences, ultimately to ensure business success for their venue or outlet.
“With Venus, Booker is able to offer an unmatched food and alcohol proposition, with over 3,000 wines, beers and spirits in our portfolio. Our goal is to be a one stop shop solution for customers in the West Midlands and nationally, underpinned by our delivered and in-depot services, price lockdowns and strong customer relationships.”
Representatives from Venus will be available to meet customers and discuss individual business requirements at the Booker Catering Trade Show at the NEC Birmingham on 24th September.
Register for the Booker Catering Trade Show here: https://eventdata.uk/Forms/Form.aspx?FormRef=BCT95Visitor
Founded in 1975, Venus Wine and Spirits Merchants is a trusted name in the on-trade sector offering an extensive range of over 3,000 premium spirits, wines, beers and soft drinks. With around 160 employees, the business is renowned for its expertise, exceptional product range and commitment to quality and service. It has depots in Tottenham, Leeds, Bristol, Manchester and now Birmingham and manages its own fleet.
For more information, visit the website at https://www.venusplc.com/
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