- The latest collaboration includes an exclusive on-pack promotion and party-led activation at Butlin’s Back to the 2000s Big Weekender, Skegness
- Plus, fans of VK have the chance to win a weekend away to start the party at a Butlin’s Big Weekender in 2026
VK, the iconic sessionable drink, is getting the party started with a karaoke-inspired activation as part of a nostalgia-infused partnership with Butlin’s Big Weekenders.
Launching at Butlin’s Back to the 2000s Big Weekender in Skegness on 26th September, the iconic RTD brand is giving budding karaoke enthusiasts the chance to channel their inner pop star and belt out their favourite party-starter hits, inside the ultimate VK-branded karaoke pod.
After making its debut at Butlin’s Skegness resort, the VK karaoke activation will hit the road in October to bring the party to a further three UK locations: Lincoln, Manchester and Cardiff.
The public will be invited to step inside the huge VK-wrapped karaoke pod, where they’ll have the chance to sing their heart out to their favourite karaoke classic and immortalize their superstar moment with photos and videos of their performance – perfect for sharing on socials. Everyone who takes to the mic will be automatically entered into the Butlin’s Big Weekender prize draw to win a break of their choice.
Presenter and Radio 1 host, Lauren Layfield will be bringing the energy and party vibes to the Manchester leg of the activation, handing out VK merch and drinks vouchers to those confident enough to belt out a hit!
Currently featured on-pack on VK’s Mixed Party Pack, the Butlin’s Big Weekenders competition will run until 12th December 2025, and will give five winners the chance to win 48-hours-worth of non-stop partying in true VK style, with three of their friends, plus a hamper of welcome goodies worth over £200 to kickstart the weekend.
Holly Bolus, Senior Brand Manager for VK, said: “VK has been the OG party starter since it was founded in 1997, so it only feels right to partner with Butlin’s Big Weekenders to kick-start our tour since the resort shares our love for a good party!”
“This activation will be launching in Skegness at the ultimate party – Butlin’s Big Weekender – before we hit the road and bring the energy to major cities across the UK. We can’t wait to hear VK lovers pick up the mic and show us what they’ve got, to be in with a chance of experiencing the ultimate party weekend!”
Alex Meyer, Head of Product & Proposition at Butlin’s, added: “We know a thing or two about getting the party started so we can’t wait to team up with VK for the ultimate party promotion and activation. There’s real synergy between the two brands and we can’t wait to give our guests the opportunity to flex their vocal muscles at our Back to The 2000s Weekend.”
A Butlin’s Big Weekender spans three, action-packed days where guests can enjoy incredible headline acts, entertaining daytime activities, restaurants, and accommodation to guarantee an unforgettable weekend. With showstopping live performances and DJ sets, Butlin’s is tapping into the nostalgia trend with the ultimate throwback party done in true noughties style.
For more information on the partnership, visit: www.vkofficial.com/butlins-big-weekender
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