Paddy’s Bathroom is aiming to make an even bigger splash in 2017 with a new look line-up and advertising campaign for its exciting and popular range of natural toiletries for babies, toddlers and kids.
Developed under a ‘cocreation scheme’ with mums, the brand’s new five-strong offering is rolling out to stores now and includes:
• Gentle Baby Bubble Bath (250ml, RRP £3.99)
• Tangy Tangerine Bubble Bath (250ml, RRP £3.99)
• Tangy Tangerine Foaming Hand Wash (RRP £3.99)
• Juicy Pineapple Hair & Body Wash (RRP £3.99)
• Squishy Mango Hair & Body Wash (RRP £3.99)
All of them are free from SLS, Sulphates, Parabens and Phthalates and are both dermatologist and paediatrician approved, ensuring the whole range is gentle on little one’s skin and suitable for children (and adults) who may be prone to eczema.
“Our new range has been developed in close collaboration with parents who were keen to help us make it even better,” explains Paddy’s Bathroom and Ella’s Kitchen founder Paul Lindley.
“As a result of their feedback we have included their favourite soft fruit fragrances in four of our new products and changed to new ergonomic packaging across the range, which means the sensory experience starts the moment that our new bottles are picked up or held.”
Developed with the help of researchers at the University of Reading sensory panel and MMR, all the new products are 98% natural and contain organically sourced ingredients including aloe vera, while Paddy’s Bathroom will be back on TV with a new advertising campaign from January, details of which will be revealed shortly.
“This is a really exciting time for Paddy’s Bathroom,” adds Lindley. “With our new look range and our forthcoming TV campaign, we will be starting the new year with a real splash and we look forward to making an even bigger impact on retailers’ toiletries fixtures throughout 2017 and beyond.”
Paddy’s Bathroom products are available in Asda, Morrisons, Ocado and Amazon and are distributed by RH Amar, which also distributes the Ella’s kitchen range of baby food to the wholesale, convenience and foodservice channels.