Pladis is taking McVitie’s Jaffa Cakes into new territory with the launch of Jaffa Cakes Nibbles, offering the chocolate coated treat with the zesty orange centre and light sponge in a moreish, bite-sized format perfect for sharing or on-the-go. The launch comes as pladis introduces an eye-catching new look for the Jaffa Cakes brand, which almost a third (31%) of UK households currently buy into. McVitie’s Jaffa Cakes Nibbles are available in a 100g sharing pouch and a 39g on-the-go handy pack. Both packs are recyclable, via pladis’ partnership with Terracycle,
Comments are closed.