Accolade Wines has launched an exciting new marketing campaign for its best-selling New Zealand wine brand, Mud House. ‘Whatever your adventure, come home to Mud House’ brings a sense of the New Zealand spirit to drinks fixtures, targeting ABC1 consumers looking for adventure in their everyday life. Running from May–October, the campaign includes experiential marketing, print advertising, social media and in-store POS. The highlight of the campaign is Mud House sponsoring this year’s Rat Race adventure events, including ‘The Dirty Weekend,’ the biggest obstacle racing weekend in the world.
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