As demand for healthy snacks grows, Roberts bakery is bringing variety and inspiration to the category with the launch of its six-strong breakfast-inspired range.
The nutritious ready-to-eat snacks are lovingly made by mixing real fruit pieces and flavours – raspberry, apple, cranberry, orange – with other tasty ingredients such as chia seeds, coconut, raisins, cinnamon, chocolate and coffee. Each contains less than 250 calories and comes individually wrapped in compostable packaging.
The pioneering Pangel is the perfect pancake-bagel fusion that’s high in protein, whilst the Brookie combines a soft brioche bun with an attractive swirl of cookie for a tasty, yet lower calorie, treat. And, containing a whole bowl of oats in one convenient little pack, Roberts’ Porridge Loaf is rich in fibre – helping us feel fuller for longer.
Originally designed for the on-the-go breakfast food sector pre-Covid, Roberts has since switched focus and the range is now designed for those consumers who want to feel the benefits of healthy energy at home, and out and about, as we adjust to our ‘new normal’ lives.
The launch takes the innovative brand into the snacking sector for the first time – tapping into convenience and ready to eat anytime, anywhere, whilst bringing a freshly baked taste and real goodness experience to the market.
They’re a tasty treat for any time of the day, location and occasion for both adults and children and are a particularly good addition to lunchboxes and for school snacks.
Alison Ordonez, Innovation Director at Roberts bakery, said: “Five months ago, when we were preparing to launch this range, we were targeting an OTG consumer in a market set to top £23billion by the end of 2022. Since the outbreak of the pandemic – thanks to the agility of our brand and operations – we’ve quickly adapted to take advantage of new opportunities.
“We know that high levels of uncertainty, combined with restrictions on movement at the height of the pandemic, had an adverse effect on the mental wellbeing of consumers, which in turn saw them snack more to escape.
“As we ease out of lockdown, there is certainly an increased demand for better-for-you snacks that still offer escapism without conflicting with health goals. We know that most shoppers are now trying to eat and drink healthier. This new range meets their needs perfectly – being healthy nutrient-rich snacks that taste great too.”
The fact that they are individually wrapped will also appeal to more cautious consumers looking for an alternative to in-story bakery and deli counters that are no longer in operation. Alison again: “The wrapping is not just convenient, but also a hygienic way of enjoying delicious baked snack.”
The range will be available from Monday 7th September in convenience stores – including Spar and McColl’s – and from doorstep milk delivery services Mortons Dairies and The Modern Milkman Dairy. Each individual product has an RRSP of £1.25.
For further information visit http://robertsbakery.co.uk or https://robertsbakerydirect.co.uk/.
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