Following the successful launch of the West Cornwall Pasty Co. Steak & Guinness Pasty earlier this year, the much-loved Food for Now brand is launching a mouth-wateringly moreish Guinness Sausage Roll in two formats: a 3” Chunky Roll and 6” Standard Roll.
These hearty Guinness Sausage Rolls are made with flaky pastry and a savoury steak and pork filling, marinated for 24 hours in Guinness. This process allows the meat to absorb a deep, rich, stout flavour that carries through every bite. Baked until golden and crisp, the Guinness Sausage Roll delivers a robust Guinness character, balanced with tender succulent meat, and the light, flaky pastry West Cornwall Pasty Co. is renowned for. Bringing together the best of Cornish and Irish taste sensations, the resulting roll is truly moreish.
The launch of the new rolls will be supported through compelling new point of sale across all sites, including posters and strut cards, hot counter displays and digital screens, raising awareness of the launch and driving trial.
Charlotte Haynes, Senior Brand Manager for Samworth Brothers – Food For Now, commented: “Bringing together West Cornwall Pasty Co. and Guinness, two brands known for quality and craftsmanship, was a natural move and the successful launch of our Steak & Guinness Pasty earlier this year has demonstrated that shoppers feel the same way. The pasty has exceeded our expectations, and we can’t wait to extend our partnership further with the launch of our new Steak & Guinness Sausage Rolls and we know that this will give even more shoppers the chance to taste these two brilliant brands rooted in heritage and flavour.”
Declan Hassett, Diageo Senior Licensing Manager, added: “Our partnership with West Cornwall Pasty Company has been tremendously successful and we’re delighted to see the collaboration continue to grow. The new Steak & Guinness Roll combines two much-loved brands and brings the unmistakable flavour of Guinness to even more consumers in a new and convenient format, delivering the rich, satisfying taste experience and quality both brands are known for.”
The delicious 6” 140g standard roll is launching at Twickenham and the 3” chunky 183g roll will be available exclusively at all West Cornwall Pasty Co. Rail locations across the UK. Both will be available from 16th November.
Comments are closed.