Women in Wholesale (WiW) has relaunched its Coaching Academy for 2025 with a fresh group format – allowing even more women to benefit from coaching support. This year, 34 participants will take part, compared with up to 24 in previous years (up over 40%).
Over half of the new cohort are from wholesale businesses including Booker, Sysco, Reynolds, Savona, LWC Drinks, Pricecheck, Bidfood, Suma Wholesale, Creed Foodservice, Unitas, Country Range and more.
Elit Rowland, Founder of WiW said, “We first launched the Coaching Academy in 2022 as a practical way to help women strengthen their confidence, build personal resilience and develop leadership skills – all under the guidance of accredited coaches.”
“The Coaching Academy is about long-term change – improving representation of women in senior roles and unlocking leadership potential right across our sector,” said Clare Bocking, WiW Chairperson, WiW Coach and Director of Immediate Impact.
“This new group format means we can support even more women, while still providing the same depth of coaching and peer-to-peer learning,” she added.
Each cohort will work in small groups, meeting monthly from September to February for six 90-minute virtual sessions. Guided by a professional coach and supported by peer-to-peer learning, the sessions provide a structured, confidential space to explore leadership challenges, develop strategic thinking, and build confidence.
“Whether you’re aiming for promotion, tackling self-doubt, or refining your leadership skills, the Group Coaching Academy offers the tools and support to grow,” said Clare.
The 2025 Coaching Academy is led by a team of qualified coaches:
- Sadie Visick – AoEC Accredited Associate Executive Coach and Certified Fierce Conversations Facilitator, passionate about gender equality and helping women progress into senior roles.
- Ayman Nasreldin – EMCC accredited executive coach with 25 years of corporate experience, specialising in unlocking potential, identifying purpose, and enhancing performance.
- Clare Bocking – Executive Coach with 30 years of commercial leadership experience, and a passionate advocate for women’s professional development.
- Melanie Tucker – Institute of Leadership and Management qualified coach and WiW committee member, with a focus on leading successful teams in purpose-driven businesses.
Applications are now closed for the 2025 programme.
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