NESCAFÉ’S new Barista range answers consumer demand for quality coffee beans brand for foodservice
Nestlé Professional has launched NESCAFÉ BARISTA, a new range created exclusively for the foodservice and B2B sector. Building on NESCAFÉ’s position as the UK’s No 1 coffee brand*, this launch marks a significant step in helping operators meet growing consumer demand for quality coffee.
The launch, which is focused on independent cafés and QSR, will bring NESCAFÉ coffee beans to independent café settings and beyond, allowing operators to elevate their coffee offering whilst sticking with a brand their consumers know and love.
At launch, NESCAFÉ BARISTA will introduce two expertly crafted coffee bean blends:
· NESCAFÉ BARISTA Espresso Blend – a medium-roasted blend with a rich and intense flavour profile, rounded out by smooth cocoa notes. Perfect for delivering a bold coffee experience.
· NESCAFÉ BARISTA Signature Blend – aromatic and well-balanced, with subtle citrus notes and a full, rounded flavour. This versatile blend offers a premium coffee experience across a range of serve styles.
Coffee beans are driving growth in foodservice, as independent café’s and QSR increasingly shift from instant coffee to coffee beans. This shift reflects consumer preferences for freshly ground coffee and provides operators with an opportunity to enhance their coffee offering and increase value per cup. NESCAFÉ BARISTA has been developed to meet this growing demand, giving independent businesses an affordable, high-quality coffee option that consumers recognise and love. By redefining the mainstream coffee bean segment, NESCAFÉ BARISTA makes freshly brewed coffee more accessible and appealing to a wider range of operators.
Sustainability is also a key focus of the new brand. NESCAFÉ BARISTA is aligned with the NESCAFÉ 2030 plan, supporting responsible sourcing, regenerative agriculture, and improved livelihoods for coffee farmers around the world.
George Burrell, NESCAFÉ OOH Brand Manager, Nestlé Professional UK & Ireland, said:
“The launch of NESCAFÉ BARISTA marks an exciting new chapter for Nestlé Professional. We know that foodservice operators are looking for trusted, high-quality coffee solutions that can meet evolving consumer tastes. With our new Espresso and Signature blends, we’re giving them the tools to serve exceptional coffee experiences that customers will return for time and again. This is barista-style coffee worth waiting for.”
NESCAFÉ BARISTA will be available via Booker from the 10 September 2025, and available elsewhere from the 15 September 2025.
https://www.nestleprofessional.co.uk/coffee/whole-beans/nescafe-barista
*NESCAFÉ is the No. 1 Coffee Major Brand: Source: Circana All Outlets, Hot Coffee, 52 w/e 30th November 2024.
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