Flawsome! Drinks is launching two of its ranges of wonky fruit juice offerings through Simply Lunch, the UK’s leading sandwich supplier.
The drinks brand, which uses wonky and surplus fruit to create cold-pressed juice drinks, will be launching three Wonky Fruit Water Cartons and three Lightly Sparkling Juice Cans into Simply Lunch’s range. This collaboration reflects both brands’ commitment to offering customers high-quality, sustainable choices that perform in the food-to-go category.
“It’s always great to partner with brands that share our values, and we’re delighted to be introducing Flawsome! into our range,” says William Page, Marketing and Digitalisation Director at Simply Lunch. “Their innovative approach and strong purpose make them a natural fit for us, and we’re excited to bring their Wonky Juice Waters and Sparkling Cans to our customers as we continue to strengthen our offering with high-quality, aligned partners.”
“Simply Lunch is a fantastic and natural partner for us as we grow our presence in the food-to-go category,” says Karina Sudenye, co-founder of Flawsome! Drinks. “They have a strong understanding of what customers are looking for from this category, strong credentials and products that stand out on the shelf. Launching both our Wonky Fruit Waters and Sparkling Juice Cans through their range allows us to reach more customers whilst supporting operators with drinks that combine sustainability with commercial appeal.”
“It’s fantastic to bring Flawsome’s innovative products onto our menu,” says Barry St Leger, Commercial Director at Simply Lunch. “Further strengthening our proposition for customers and continuing to evolve our offer with like-minded partners,”
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