Hooch Hits the Bullseye with DartsWorld Partnership and New Digital Darts Game – Offering One Customer the Chance to Take on a Pro Player

Iconic RTD brand, Hooch, has today announced a new partnership with leading darts entertainment and events business DartsWorld.

As part of the partnership, the RTD brand has unveiled a new darts-themed game, ‘Bulls-hit’, which will be live from 9^th November. The game will offer fans the chance to get closer to the action and compete for the ultimate darts experience – playing a leg of darts against a professional player of their choosing.

As Official Events Sponsor of DartsWorld, Hooch is set to activate across 25 darts events throughout the UK, including events in Scarborough, Northampton and Edinburgh. The partnership sees Hooch tap into the sport’s growing popularity and reputation for big personalities and a lively social atmosphere.

The partnership taps into the growing appeal of darts as a live entertainment experience – connecting Hooch directly with consumers in an environment that shares its own bold and unique spirit.

At the heart of the activity is the launch of Hooch’s new digital darts game, ‘Bulls-hit’. Available to play via Hooch’s website, the game brings the excitement of darts to consumers beyond live events, offering players the chance to compete virtually for a host of up to 1,000  prizes across a twelve-week campaign. Weekly prizes include tickets to DartsWorld events, limited-edition Hooch dart t-shirts, signed merchandise and more.

The interactive game has been launched following research surrounding gamification as a marketing tool, suggesting that it can improve brand recall by up to 70% compared with traditional advertising^[1]. The game aims to offer consumers an experience to participate in and build a memorable connection with its target audience.

Bulls-hit will offer one lucky winner the ultimate darts experience – the chance to take to the oche against a professional darts player, alongside making their own walk-on entrance and taking home a darts board signed by professional darts players in attendance.

As player partners of Hooch, the brand will be working closely with professionals Ricky Evans and Fallon Sherrock to feature an engaging content series, combining some of the darting worlds biggest personalities with Hooch’s outrageously refreshing persona.

Sam Watson, Brand Manager at Hooch, commented: “Darts is an iconic sport that is continuing to grow in popularity. As a brand, Hooch never plays it safe, and darts is a natural fit with great atmosphere and the competitive edge that makes it such a great live experience.

“With the launch of Bulls-hit, we’re taking things beyond live events themselves and allowing consumers to get involved from home – and even win the chance to go head-to-head with their favourite professional darts player. Our partnership with DartsWorld allows us to tap into the excitement and competitive spirit of darts in a way that feels unmistakably Hooch.

Consumers can also get involved with an on-label promotion on the Hooch Lemon 70cl bottle, to scan to play directly.

Hooch’s ‘Bulls-hit’ game is available here. For further information, please visit www.hoochdrink.co.uk.