British sweet maker Swizzels is expanding its best-selling PMP confectionery range with the addition of Squashies Cherry Cola.
Price-marked at £1.15, the 120g Squashies Cherry Cola hanging bags feature the signature soft and foamy texture of Squashies in the popular flavour combination of cola and juicy cherry.
Available from the 16th of March, the new product is set to help retailers drive spring and summer sales, appealing to both sharing and self-treat shopper missions.
Clare Newton, trade & shopper marketing manager, said: “Squashies Cherry Cola has received extremely positive feedback from consumers and is set to become one of our best-selling flavours, so we’re excited to bring it to the convenience market in a PMP format in one of our biggest launches of the year.
Swizzels’ PMP portfolio continues to perform strongly at a time when people are looking for affordable treats. Confectionery in this format reassures shoppers that they’re getting value for money and provides consistent pricing whilst driving impulse purchases and retaining margins for retailers.”
To support the launch, Swizzels is providing wholesalers with enhanced point-of-sale materials, including pallet wraps and bollard covers, along with a comprehensive digital activation, ensuring Squashies Cherry Cola delivers maximum impact on shelves.
Created in 2012, Swizzels has continued to expand its Squashies range, which is now the No.1 sugar confectionery brand in the market*. The current Squashies PMP range includes Squashies Original, Sour Cherry & Apple, Bubblegum, Strawberry & Cream and Rhubarb & Custard.
*Source: Circana, Sugar Confectionery category, data to 18.01.26
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