Coca-Cola Europacific Partners (CCEP), the exclusive alcohol ready-to-drink partner at Wembley Stadium Connected by EE, is launching the first-ever on-pack promotion across its Jack Daniel’s & Coca-Cola ready-to-drink (RTD) range, giving shoppers the chance to win tickets to live music experiences.
Running until Monday 29th June, the promotion invites consumers to scan QR codes across the full Jack Daniel’s & Coca-Cola RTD range, including Original, Zero Sugar and Cherry variants, as well as new multipack formats, for a chance to win epic live music experiences.
With winners announced weekly, prizes include tickets to see some of the biggest artists performing at Wembley Stadium this year, plus £400 towards travel and expenses.
In addition, until Monday 20th April, shoppers can also enter to win one of 125 pairs of tickets to see UK Singer-Songwriter Sam Tompkins perform live at Concorde 2 in Brighton this May – with both promotions designed to help retailers create excitement at fixture and drive incremental Jack Daniel’s & Coca-Cola sales in the run up to summer.
A portfolio built for a growing category
The promotion has landed as the alcohol ready-to-drink category continues to grow at pace, now worth over £735 million in GB[1], with value sales forecast to grow by an average of 4% annually between 2026 and 2028 – equating to 8% growth across the two years[2].
CCEP’s success in the rapidly growing alcohol RTD category is built on a strategy of strong brand partnerships, recognisable names, innovation and premiumisation. Its portfolio now includes:
- Jack Daniel’s & Coca-Cola – including Zero Sugar and Cherry variants
- Absolut Vodka & SPRITE – including a Watermelon variant
- BACARDÍ & Coca-Cola – including a Spiced variant
- Schweppes canned cocktails – including Gin Twist and Paloma Bliss
Elaine Maher, Associate Director, Alcohol Ready-to-Drink at CCEP GB, said: “Alcohol ready-to-drink continues to be one of the most dynamic areas of the total alcohol market[3], and experience-led activity like this plays an important role in keeping the category fresh and engaging for shoppers.
“Jack Daniel’s & Coca-Cola is already one of the most recognisable and trusted ready-to-drinks on shelf, and this on-pack promotion gives us a powerful way to build on that momentum by connecting the brand with live music – a cultural passion point that resonates strongly with shoppers.
“By combining a simple mechanic, compelling prizes and strong in-store visibility, we’re helping retailers create excitement at fixture, drive incremental sales and make the most of a category that continues to deliver value growth.”
Retail-ready with marketing power
Convenience retailers can support the promotion using POS and digital assets from MyCCEP.com, helping to create excitement and visibility in-store and online.
¹ Nielsen Total ARTD Value 52 w.e 24.01.26
² GlobalData, Segment Insight, February 2026
³ Nielsen Strategic Planner Total GB MAT 18.05.2025
Comments are closed.